Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.
The analysis, which assessed over 3.9 million ads from 2021-2022,...
As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals.
However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is...
There is a stark disconnect between what brands believe consumers want and what they really need from their online shopping experience this holiday season, according to research from Storyblok, a content management system (CMS) category specialist.
Despite global fanfare surrounding...
Enterprise CMS Storyblok's survey of 500 senior marketers has revealed that marketers are increasingly becoming overwhelmed by the volume of assets and communications channels they need to manage.
The increasing complexity of marketing is leading to more mistakes and time lost to...
itsu has appointed TMW Unlimited, part of UNLIMITED, as its new CRM partner - the first time the brand has appointed an external CRM creative agency.
The company, which sells Asian-inspired, healthy food, recently reported record monthly revenues, 73% growth in year-on-year restaurant...
Oracle has signed a multi-year agreement with Microsoft to support the explosive growth of AI services.
Microsoft is using Oracle Cloud Infrastructure (OCI) AI infrastructure, along with Microsoft Azure AI infrastructure, for inferencing of AI models that are being optimised to power...
Darabase has launched its global property inventory platform for augmented reality (AR) advertising campaigns, darabase.io.
The platform enables property owners to register their Property's Digital Rights (PDRs), set rules about what digital content can be displayed in their...
Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights into ad performance.
Kelly MacLean, VP of Amazon DSP, said: “Advertisers...
Kaltura, a video experience cloud firm, has released a new report titled 'Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams'.
Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of...
Research from vshosting~, one of Europe’s leading providers of cloud and managed hosting services for e-commerce and IT businesses, today reveals a major performance gap in UK’s e-commerce landscape.
While UK’s largest e-commerce businesses have enjoyed significant online...
Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media.
The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play...
Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year.
This is according to research carried out...
The market opportunity for brands who get influencer marketing right is huge.
According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend....
Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and...
Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.
This is according to research published by the training body Target Internet, in association with the...
Clevertouch Marketing, a marketing technology consulting and service provider, has formed a new strategic team to drive customer conversion from martech across its European client base.
This, in conjunction with new AI product development in its proprietary Momentum software, will...
Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, 'Retaining Trust and Quality in a Sea of Content'.
The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the...
63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk.
As more viewers continue to shift their viewing habits to content on...
A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales.
The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to...
Amperity, an AI-powered customer data platform (CDP) for enterprise brands, has been recognised as a Customer Data Activation Leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and...
Teradata and ActionIQ have created a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers.
This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration...
Six in 10 UK marketers (61%) believe consumer segmentation - the categorisation of customers based on shared traits - is an outdated method of marketing, with 63% considering it totally unfit for purpose.
That’s according to new research from enterprise customer data platform,...
A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz.
Channel Factory, which helps advertisers...
SAS’ marketing customers can now enjoy the power of generative AI. SAS Customer Intelligence 360 can now be integrated with generative AI providers for assistance in streamlining marketing planning, content creation, and journey design activities.
Customers can use generative...
Infrastructure provider Kyndryl has expanded its partnership with The Very Group, the online retail and digital payments business, to transform its IT platforms and the customer experience.
With flexibility and speed at the core, The Very Group is modernising and migrating...
The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year.
Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from...
More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study.
The research into emerging AI was conducted by workforce solutions and marketing operations consultancy,...
Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation.
Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver...
Contrary to prevailing trends of household subscription slashing, students can't live without streaming services.
For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to...
VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK.
Across campaigns UK...
