Ethical Marketing Archives - Marketing Tech News

VC John, Accenture – The future of sustainability marketing

Duncan MacRae — Wed, 29 Nov 2023 00:10:29 +0000

Could you tell us a little bit about Accenture and your role within the company? Accenture is a global technology and consulting organisation. And it’s divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively. My remit covers the growth markets, and it has... Read more »

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1 in 3 customer service agents may quit soon

Duncan MacRae — Wed, 01 Nov 2023 09:53:54 +0000

Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year. This is according to research carried out by the Call... Read more »

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Digital marketing skills show positive growth but sector demands outpace professional development

Duncan MacRae — Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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Marketers are unaware of how to prepare for Google’s cookie deprecation

Duncan MacRae — Tue, 19 Sep 2023 18:37:05 +0000

The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents... Read more »

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Three-quarters of firms delay AI due to ethics concerns

Duncan MacRae — Mon, 18 Sep 2023 08:42:55 +0000

More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study. The research into emerging AI was conducted by workforce solutions and marketing operations consultancy, Algomarketing. This first-of-its-kind study surveyed over 300 global marketing leaders working in firms... Read more »

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Marketing industry urged to reduce ‘alarming’ digital waste levels

Duncan MacRae — Tue, 18 Jul 2023 08:56:06 +0000

Investis Digital (iDX) – a global digital company focused on performance-driven, data-driven solutions – has released the findings of a commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by companies’ investments in technology and software, and duplicative digital advertising and content strategies. The problem: Managing MarTech Only 17% of companies... Read more »

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More than two-thirds of consumers being sent irrelevant messages by retail brands

Duncan MacRae — Mon, 03 Jul 2023 07:34:35 +0000

With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment. Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over... Read more »

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Complaints about nuisance calls saw freak drop of 57% in 2022

Duncan MacRae — Wed, 14 Jun 2023 09:29:08 +0000

The number of nuisance calls and texts reported to the Information Commissioner’s Office (ICO) dropped by 57% in 2022, a Freedom of Information (FOI) request from technology company Quadient has revealed. The ICO received 56,015 complaints about nuisance calls and texts in 2022, less than half the 131,491 received in 2021 and fewer than in any year since 2019.... Read more »

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Gen Z exposed as the worst data hoarders

Duncan MacRae — Fri, 12 May 2023 12:42:28 +0000

Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment. Over half of data stored in predominantly fossil-fueled... Read more »

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70% of UK consumers hide their personal data when online

Duncan MacRae — Tue, 09 May 2023 09:22:48 +0000

While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online. The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the... Read more »

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