Ethical Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ethical-marketing/ Digital Marketing News: customer experience, social, mobile marketing Wed, 29 Nov 2023 07:06:25 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Ethical Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ethical-marketing/ 32 32 VC John, Accenture – The future of sustainability marketing https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/ https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/#respond Wed, 29 Nov 2023 00:10:29 +0000 https://www.marketingtechnews.net/?p=109285 Could you tell us a little bit about Accenture and your role within the company? Accenture is a global technology and consulting organisation. And it’s divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively.  My remit covers the growth markets, and it has... Read more »

The post VC John, Accenture – The future of sustainability marketing appeared first on Marketing Tech News.

]]>
https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/feed/ 0
1 in 3 customer service agents may quit soon https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/ https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/#respond Wed, 01 Nov 2023 09:53:54 +0000 https://www.marketingtechnews.net/?p=109210 Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year. This is according to research carried out by the Call... Read more »

The post 1 in 3 customer service agents may quit soon appeared first on Marketing Tech News.

]]>
https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/feed/ 0
Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

The post Digital marketing skills show positive growth but sector demands outpace professional development  appeared first on Marketing Tech News.

]]>
https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0
Marketers are unaware of how to prepare for Google’s cookie deprecation https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/ https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/#respond Tue, 19 Sep 2023 18:37:05 +0000 https://www.marketingtechnews.net/?p=109135 The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents... Read more »

The post Marketers are unaware of how to prepare for Google’s cookie deprecation appeared first on Marketing Tech News.

]]>
https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/feed/ 0
Three-quarters of firms delay AI due to ethics concerns https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/ https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/#respond Mon, 18 Sep 2023 08:42:55 +0000 https://www.marketingtechnews.net/?p=109133 More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study. The research into emerging AI was conducted by workforce solutions and marketing operations consultancy, Algomarketing.  This first-of-its-kind study surveyed over 300 global marketing leaders working in firms... Read more »

The post Three-quarters of firms delay AI due to ethics concerns appeared first on Marketing Tech News.

]]>
https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/feed/ 0
Marketing industry urged to reduce ‘alarming’ digital waste levels https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/ https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/#respond Tue, 18 Jul 2023 08:56:06 +0000 https://www.marketingtechnews.net/?p=109025 Investis Digital (iDX) – a global digital company focused on performance-driven, data-driven solutions – has released the findings of a commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by companies’ investments in technology and software, and duplicative digital advertising and content strategies. The problem: Managing MarTech Only 17% of companies... Read more »

The post Marketing industry urged to reduce ‘alarming’ digital waste levels appeared first on Marketing Tech News.

]]>
https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/feed/ 0
More than two-thirds of consumers being sent irrelevant messages by retail brands https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/ https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/#respond Mon, 03 Jul 2023 07:34:35 +0000 https://www.marketingtechnews.net/?p=108997 With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment. Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over... Read more »

The post More than two-thirds of consumers being sent irrelevant messages by retail brands appeared first on Marketing Tech News.

]]>
https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/feed/ 0
Complaints about nuisance calls saw freak drop of 57% in 2022 https://www.marketingtechnews.net/news/2023/jun/14/complaints-about-nuisance-calls-saw-freak-drop-of-57-in-2022/ https://www.marketingtechnews.net/news/2023/jun/14/complaints-about-nuisance-calls-saw-freak-drop-of-57-in-2022/#respond Wed, 14 Jun 2023 09:29:08 +0000 https://www.marketingtechnews.net/?p=108957 The number of nuisance calls and texts reported to the Information Commissioner’s Office (ICO) dropped by 57% in 2022, a Freedom of Information (FOI) request from technology company Quadient has revealed. The ICO received 56,015 complaints about nuisance calls and texts in 2022, less than half the 131,491 received in 2021 and fewer than in any year since 2019.... Read more »

The post Complaints about nuisance calls saw freak drop of 57% in 2022 appeared first on Marketing Tech News.

]]>
https://www.marketingtechnews.net/news/2023/jun/14/complaints-about-nuisance-calls-saw-freak-drop-of-57-in-2022/feed/ 0
Gen Z exposed as the worst data hoarders https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/ https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/#respond Fri, 12 May 2023 12:42:28 +0000 https://www.marketingtechnews.net/?p=108895 Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment. Over half of data stored in predominantly fossil-fueled... Read more »

The post Gen Z exposed as the worst data hoarders appeared first on Marketing Tech News.

]]>
https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/feed/ 0
70% of UK consumers hide their personal data when online  https://www.marketingtechnews.net/news/2023/may/09/70-of-uk-consumers-hide-their-personal-data-when-online/ https://www.marketingtechnews.net/news/2023/may/09/70-of-uk-consumers-hide-their-personal-data-when-online/#respond Tue, 09 May 2023 09:22:48 +0000 https://www.marketingtechnews.net/?p=108891 While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online.   The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the... Read more »

The post 70% of UK consumers hide their personal data when online  appeared first on Marketing Tech News.

]]>
https://www.marketingtechnews.net/news/2023/may/09/70-of-uk-consumers-hide-their-personal-data-when-online/feed/ 0