Student Beans launches tech to connect brands with 5 million potential customers

Student loyalty network Student Beans has unveiled a new brand in its audience verification technology - Beans iD.

The newly-launched tech will enable brands to provide securely gated discounts and incentives to verified members of six key in-demand consumer groups:

• Students (through Student Beans)• Graduates (through Grad Beans)• Healthcare professionals• Military and Armed Forces• First Responders• Teachers

In the UK, there are over five million...

4 August 2022 | Branding

Two-thirds of Gen Z out of touch with traditional Black Friday marketing

Climate Change

Gen Z has fallen out of touch with Black Friday marketing that fails to demonstrate a company’s sustainable practices, despite being the nation’s biggest consumers.

The latest from student marketing platform Student Beans, the research suggests conscious and ethical brand communications have the most impact on younger generations.

Despite this, Gen Z spends more than any other generation during the Black Friday weekend. This year the average 18-to-24-year-old spent...

29 November 2021 | Advertising