Quarter of British consumers still prefer in-person shopping experience

A quarter of British consumers said they would be more likely to buy items they find challenging to buy online if they could ask questions and get advice in-person.

The data comes from new research by ecommerce tech firm Ve Global and it also found the products consumers find most difficult to buy online.

Clothing was considered the most challenging category of products to buy online, ranking first amongst the 2,014 respondents 27% of the time, followed by groceries at...

10 September 2021 | Customer Experience

Alfi research shows promising growth for programmatic advertising

Half of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years.

This is according to a survey by the Florida-based artifical intelligence (AI) advertising SaaS platform, Alfi. The research also found that, when asked to pick the three most important benefits of programmatic advertising, 94% of those asked cited automation.

Programmatic advertising involves the automated purchasing and management of...

9 August 2021 | Advertising Technology