Fiverr slides into the advertising industry with Togetherr

Fiverr, an online marketplace for freelance services, has launched Togetherr, a platform for building creative teams and connecting them with global brands and agencies.

The platform uses proprietary technology, the Creative Genome, to construct teams from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on specific projects and campaigns.

The advertising world has gone through massive changes in the last few...

9 June 2022 | Advertising

How marketers can reduce overspend in digital advertising

A burning dollar note.

In the marketing and advertising space, 2020 was a transformational year. The huge growth in online retail and ecommerce brought about by the pandemic led marketing professionals to alter their strategies and dedicate more of their budget to digital channels. In fact, 76% of professionals in the marketing field are planning to increase spend on online video ads, while 70% are looking to invest more in social media stories and 68% on social media feeds.

The increased levels of...

3 May 2022 | Advertising

US digital ad spending to pass $200bn mark by 2022

The Statue of Liberty.

Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021.

This is a 14.8% growth from the year prior when Digital Advertising ad spending in the US only reached $165.81m. According to data presented by Wette.de, in 2022, the industry is set to surpass $200bn for the first time after a projected growth of an additional 10.7%.

When broken down into four main segments, Search Advertising is projected...

13 September 2021 | Advertising

Brand sentiment analysis: Why positivity alone is no longer enough

Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify content? You’re not alone.

Last year saw an industry evolution from brand safety to brand suitability. Born from the need of more nuanced brand stewardship, this move was accelerated by a massive uptick in digital engagement from consumers and a shifting news agenda that made it even more important for each brand to direct spend...

2 March 2021 | Advertising