Best Practice Archives - Marketing Tech News https://www.marketingtechnews.net/categories/best-practice/ Digital Marketing News: customer experience, social, mobile marketing Wed, 29 Nov 2023 07:06:25 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Best Practice Archives - Marketing Tech News https://www.marketingtechnews.net/categories/best-practice/ 32 32 VC John, Accenture – The future of sustainability marketing https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/ https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/#respond Wed, 29 Nov 2023 00:10:29 +0000 https://www.marketingtechnews.net/?p=109285 Could you tell us a little bit about Accenture and your role within the company? Accenture is a global technology and consulting organisation. And it’s divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively.  My remit covers the growth markets, and it has... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/feed/ 0 Brands are wasting $600m+ in ad spend during the holiday season https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/ https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/#respond Mon, 27 Nov 2023 09:42:54 +0000 https://www.marketingtechnews.net/?p=109272 Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/feed/ 0 85% of consumers not interested in using AI https://www.marketingtechnews.net/news/2023/nov/21/85-of-consumers-not-interested-in-using-ai/ https://www.marketingtechnews.net/news/2023/nov/21/85-of-consumers-not-interested-in-using-ai/#respond Tue, 21 Nov 2023 22:09:54 +0000 https://www.marketingtechnews.net/?p=109265 There is a stark disconnect between what brands believe consumers want and what they really need from their online shopping experience this holiday season, according to research from Storyblok, a content management system (CMS) category specialist. Despite global fanfare surrounding ChatGPT, a global survey of 1,000 consumers reveals that 85% aren’t interested in using AI... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/21/85-of-consumers-not-interested-in-using-ai/feed/ 0 67% of UK’s leading e-commerce giants fall short on website performance standards    https://www.marketingtechnews.net/news/2023/nov/06/67-of-uks-leading-e-commerce-giants-fall-short-on-website-performance-standards/ https://www.marketingtechnews.net/news/2023/nov/06/67-of-uks-leading-e-commerce-giants-fall-short-on-website-performance-standards/#respond Mon, 06 Nov 2023 08:25:29 +0000 https://www.marketingtechnews.net/?p=109213 Research from vshosting~, one of Europe’s leading providers of cloud and managed hosting services for e-commerce and IT businesses, today reveals a major performance gap in UK’s e-commerce landscape. While UK’s largest e-commerce businesses have enjoyed significant online success, these businesses are trailing behind UK’s fastest-growing businesses when it comes to vital web metrics –... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/06/67-of-uks-leading-e-commerce-giants-fall-short-on-website-performance-standards/feed/ 0 1 in 3 customer service agents may quit soon https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/ https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/#respond Wed, 01 Nov 2023 09:53:54 +0000 https://www.marketingtechnews.net/?p=109210 Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year. This is according to research carried out by the Call... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/feed/ 0 91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/ https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/#respond Mon, 30 Oct 2023 08:55:23 +0000 https://www.marketingtechnews.net/?p=109208 Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands. Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report showed that 70% believe advertisers don’t respect their digital... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 56% of UK consumers always accept cookies without thinking https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/ https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/#respond Wed, 11 Oct 2023 12:55:04 +0000 https://www.marketingtechnews.net/?p=109174 A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online. This apathy is closely... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/feed/ 0 Amperity recognised as a leader in Snowflake’s Modern Marketing Data Stack report https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/ https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/#respond Mon, 09 Oct 2023 10:28:18 +0000 https://www.marketingtechnews.net/?p=109158 Amperity, an AI-powered customer data platform (CDP) for enterprise brands, has been recognised as a Customer Data Activation Leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/feed/ 0 Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/ https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/#respond Tue, 26 Sep 2023 07:15:59 +0000 https://www.marketingtechnews.net/?p=109139 A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review... Read more »

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