Matthew Lubeck, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 04 Sep 2023 14:54:53 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Matthew Lubeck, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Ditching DMPs: The ‘dead weight’ in modern retail advertising? https://www.marketingtechnews.net/news/2023/sep/04/ditching-dmps-the-dead-weight-in-modern-retail-advertising/ https://www.marketingtechnews.net/news/2023/sep/04/ditching-dmps-the-dead-weight-in-modern-retail-advertising/#respond Mon, 04 Sep 2023 14:54:45 +0000 https://www.marketingtechnews.net/?p=109103 In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. And advertisers are confronted with a transformative challenge, requiring them to abandon outdated tools and embrace innovative approaches. Whilst research demonstrates that 77% of leaders and almost as... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/04/ditching-dmps-the-dead-weight-in-modern-retail-advertising/feed/ 0 The cookie rental market is collapsing: Get your house in order with first-party data https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/ https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/#respond Tue, 04 Jul 2023 07:39:23 +0000 https://www.marketingtechnews.net/?p=109007 The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer identification, retention and acquisition methods. Instead, they face the urgent task of swiftly constructing a robust... Read more »

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