Vodafone invites Snapchatters to connect with Emma Raducanu virtually

Vodafone, the Official Connectivity Partner of The Wimbledon Championships has partnered with Snapchat to launch a new augmented reality experience that invites Snapchatters to take their place on Centre Court and be connected to the tournament like never before.

As part of Vodafone’s #FeelTheConnection summer campaign, which focuses on using connectivity to bring fans different experiences of Wimbledon, the AR activation features British tennis sensation Emma Raducanu and...

5 July 2022 | Customer Experience

HubSpot: Chatbot usage more than doubled during the pandemic

Hello Sign

Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers.

The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to match developing technologies.

Part of a wider trend in the use of automation, the report reveals the acceleratory effect of the...

23 July 2021 | Advertising Technology

Doritos launches augmented reality summer campaign

Bag of doritos

Doritos has launched its ‘Make Your Play’ platform, a campaign aimed at encouraging music fans to return to events this summer as social distancing restrictions continue to ease.

The campaign will utilise augmented reality (AR) technology developed by Poplar Studio and 8th Wall on interactive posters throughout the UK.

Those who spot the posters can scan a QR code and access the AR experience, where a play button stylised in the form of the iconic Dorito chip will be...

7 July 2021 | Advertising