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Marketing Tech News

85% of consumers not interested in using AI

21 November 2023 | Automation
A couple holding hands while watching TV.

Shifts in TV viewing habits are supercharging consumers being open to ads 

16 October 2023 | Advertising

56% of UK consumers always accept cookies without thinking

11 October 2023 | Best Practice

61% of marketers believe consumer segmentation is an outdated marketing method 

4 October 2023 | CMO

Consumers want personalised experience but wary of sharing data

11 July 2023 | Customer Experience

Demographic data is losing its value as consumers become more unpredictable

6 July 2023 | Big Data

Almost half of consumers are not currently loyal to brands

7 June 2023 | Branding

Just 1% of consumers do not utilise subscription shopping services

16 May 2023 | Commerce

Consumers believe ESG should be a mandatory practice

28 March 2023 | Best Practice

65% of consumers say personalisation earns loyalty in 2023

26 January 2023 | Customer Experience
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