As many as 62% of UK consumers are more likely to buy again from brands which treat them like an individual, rather than the same as any other customer.

This demand for brands to engage with customers as an individual is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%). 

These are the findings of a study by digital asset management firm, OpenText, which revealed the extent to which the pandemic has changed customers’...