It is estimated that, as consumers, we see between 6,000 - 10,000 ads on a daily basis, served to us across a range of platforms and screens. With so many ads, each varying in relevance to us as individuals, it’s little wonder many are “tuned out.” Studies have shown that 26% of global consumers ignore branded digital content entirely.

Brands of all sizes are on the hunt to cut through the noise and reach increasingly fragmented audiences effectively and consistently. The...