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Almost 90% of marketers choose Facebook for social media advertising

Duncan MacRae — Tue, 22 Aug 2023 06:57:41 +0000

Although the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising. The social media giant, which has an active user base of close to 2.9 billion, remains the most important platform among marketers... Read more »

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The European countries most reliant on social media revealed

Duncan MacRae — Tue, 28 Feb 2023 09:56:28 +0000

New research has revealed the European countries most reliant on social media, with Cyprus coming out on top. The study, conducted by gaming site AskGamblers, analysed the latest available usage data for Facebook, Instagram and Messenger to see which countries had the highest share of users compared to the population. It found that Iceland is... Read more »

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How CB Heat Pumps made £1.5m in sales in just 72 hours

Duncan MacRae — Thu, 26 May 2022 12:42:58 +0000

In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne. Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the market, he was keen to explore and embrace... Read more »

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Home Office spent £23,000 on social media ads to stop Channel crossings

Fin Strathern — Fri, 30 Jul 2021 16:58:00 +0000

The UK’s Home Office has spent more than £23,000 on social media advertisements targeting potential migrants in France, a freedom of information request has revealed. The adverts, which told people not to cross the Channel, ran on Facebook and Instagram between December 2020 and April 2021. However, since the five-month campaign ended, more than 7,000... Read more »

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What Apple’s update means for your Facebook ads (and what to do about it)

Dan Izzard — Wed, 27 Jan 2021 16:08:21 +0000

The total advertising audience on Facebook is thought to consist of around 2.14 billion people. What’s more, the average Facebook user clicks on 12 ads per month. For advertisers and brands, Facebook has long provided a huge opportunity to reach a large, targeted audience. But it isn’t without its challenges. The most recent challenge to... Read more »

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Consumers who rely on social media for news are less informed. Where do we go from here?

James Bourne — Thu, 06 Aug 2020 01:43:34 +0000

Opinion A major new study from Pew Research has found US adults who predominantly get their political news from social media are less likely than other consumers to closely follow major news stories. But what is underpinning this? The study, which analysed surveys conducted between October 2019 and June 2020, argued that US adults who... Read more »

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