branding Archives - Marketing Tech News

Ru Roberts, Waze: On non-distracting and privacy-conscious advertising

Ryan Daws — Fri, 11 Feb 2022 16:53:27 +0000

MarketingTech caught up with Ru Roberts, UK Country Manager for Waze, to discuss how the popular satellite navigation app advertises to drivers in a responsible manner. As a free app, Waze relies on advertising. However, displaying ads to drivers could be a recipe for disaster. Waze has faced its fair share of criticisms in the... Read more »

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Brand sentiment analysis: Why positivity alone is no longer enough

Nick Morley — Tue, 02 Mar 2021 13:22:55 +0000

Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify content? You’re not alone. Last year saw an industry evolution from brand safety to brand suitability. Born from the need of more nuanced brand stewardship, this move was accelerated by a massive uptick... Read more »

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10 practical ways to grow your local business with digital marketing in 2021

Gizem Taş — Thu, 04 Feb 2021 15:31:18 +0000

Digital marketing for local business is quite different from how to do marketing for a national or global business. Yes, we mostly use the same channels – but, in a different fashion. Local businesses target local people, who are geographically around. They may seem easier to reach without digital marketing; however, it’s been long since... Read more »

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Key practices for tech brands to drive brand love in today’s tumultuous climate

Nadira Rafeek — Wed, 09 Sep 2020 10:41:05 +0000

2020 has been a tumultuous ride that no one saw coming. Every industry out there has been affected by COVID-19, and businesses are unlikely to go back to the way things were anytime soon. Especially at a time where consumer spending has generally decreased, businesses need to rethink their marketing strategy and brand story, in... Read more »

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What to expect from the Content & Digital Brand Strategy track at #DMWF Virtual

Hannah Pinchbeck — Tue, 11 Aug 2020 08:58:38 +0000

Top sessions announced within the Content & Digital Brand Strategy track on day one of #DMWF Virtual on 16th September. A line-up of internationally renowned brands and speakers will tackle the biggest issues facing modern marketers, and share their insight across core challenges. Join practical sessions each day to discover ways to define your brand... Read more »

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TikTok has a ton of potential – and brands are only scratching the surface

Brian Freeman — Wed, 22 Jul 2020 11:48:58 +0000

Not everyone loves it when the new kid shows up and starts turning heads, but sometimes there is a reason to pay attention. On the social media playground, that new kid is TikTok — and it is time for brands to take notice. ByteDance’s addictive video app, now barely three years old, was downloaded 315... Read more »

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