Customer retention: How relevance trumps loyalty

Most loyalty programs fail to make the mark as they lack value proposition. According to a recent study, 71% of consumers claim loyalty incentive programs don’t make them loyal. That happens because brands fail to adapt to the rapidly changing digital landscape.

That’s why the next generation of consumers is more interested in relevance. It will be the key to marketing success in the coming years. So, how do you shift your focus from loyalty to relevance?

Here are...

10 October 2018 | Advertising

The top four ways small online businesses can use AI automation for a better CX

The customer experience is becoming more important than ever to online businesses. Customers are already willing to pay more for a better experience, and 71% of businesses agree that a strong and positive CX is the best competitive advantage a brand can have.

When you are selling online, improving the CX is a task that never sleeps. Every part of the buyer’s journey must be perfectly in sync from start to finish. While the excellence of your product, design of your website, and...

14 August 2018 | Automation

Four key aspects of customer review management that marketers need to know

Every day the customer experience becomes more important to brands who aim to capture their audience’s attention. A better CX can be the competitive advantage a brand needs to push themselves above the crowd, considering the fact that 86% of customers would be willing to pay more for a better experience with a business.

Smart marketers know that honest customer reviews are the best resource for identifying kinks in the current CX and improving future conversion rates. Yet,...

1 August 2018 | Content Marketing

Artificial intelligence in content marketing: Three key areas of focus

One of the most interesting qualities about AI technology is that the benefits are virtually limitless. Nearly every industry stands to gain in some way from the power of machines, and this technology is just as relevant to content marketers as it is to the most complex tech companies.

However, it seems that the integration of AI and marketing is only beginning to grow. Today, nearly 40% of marketing departments report that they are adopting AI into their strategies, and the majority...

14 May 2018 | Automation