Manish Dudharejia, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Wed, 07 Apr 2021 12:12:55 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Manish Dudharejia, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Three major mistakes marketers can make with cloud-based systems https://www.marketingtechnews.net/news/2021/apr/07/three-major-mistakes-marketers-can-make-with-cloud-based-systems/ https://www.marketingtechnews.net/news/2021/apr/07/three-major-mistakes-marketers-can-make-with-cloud-based-systems/#comments Wed, 07 Apr 2021 12:12:40 +0000 http://marketingtechnews.net/?p=106887 An increasing number of companies have taken their operations remote in recent times. In fact, remote work is now being considered a prominent part of the new normal. Businesses are considering keeping employees remote indefinitely, resulting in the increasing popularity of cloud-based tools. For many marketers, extended periods of remote work may mean that they... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/07/three-major-mistakes-marketers-can-make-with-cloud-based-systems/feed/ 2 Which martech solutions are the most essential for remote collaboration? https://www.marketingtechnews.net/news/2021/feb/11/which-martech-solutions-are-the-most-essential-for-remote-collaboration/ https://www.marketingtechnews.net/news/2021/feb/11/which-martech-solutions-are-the-most-essential-for-remote-collaboration/#respond Thu, 11 Feb 2021 11:05:44 +0000 http://marketingtechnews.net/?p=106726 While many companies originally transitioned to remote situations in 2020, it’s looking like many are considering making this a permanent move. In a recent survey from Gartner, 80% of business leaders plan to allow employees to remain at least partially remote indefinitely. For some departments and businesses, letting employees work from home just makes a... Read more »

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]]> https://www.marketingtechnews.net/news/2021/feb/11/which-martech-solutions-are-the-most-essential-for-remote-collaboration/feed/ 0 Three key predictions for marketing orchestration technology in 2021 https://www.marketingtechnews.net/news/2021/jan/06/three-key-predictions-for-marketing-orchestration-technology-in-2021/ https://www.marketingtechnews.net/news/2021/jan/06/three-key-predictions-for-marketing-orchestration-technology-in-2021/#comments Wed, 06 Jan 2021 14:07:06 +0000 http://marketingtechnews.net/?p=106545 If there is one thing that 2020 taught us, it is to expect the unexpected. Businesses faced unprecedented challenges this year – and many marketers had to change plans on a dime to accommodate for emerging trends. As 2021 approaches, many marketers are left wondering: what can we expect for this next year? According to... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jan/06/three-key-predictions-for-marketing-orchestration-technology-in-2021/feed/ 2 Three key ways the Covid-19 pandemic has changed digital advertising strategies https://www.marketingtechnews.net/news/2020/oct/28/three-key-ways-the-covid-19-pandemic-has-changed-digital-advertising-strategies/ https://www.marketingtechnews.net/news/2020/oct/28/three-key-ways-the-covid-19-pandemic-has-changed-digital-advertising-strategies/#comments Wed, 28 Oct 2020 10:41:32 +0000 http://marketingtechnews.net/?p=106231 Covid-19 has changed a lot of things about the world in a very short amount of time. It has completely transformed the way that we interact with others, work, travel, and do just about every daily activity. It should come as no surprise that it has impacted marketing as well – and yet many companies... Read more »

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]]> https://www.marketingtechnews.net/news/2020/oct/28/three-key-ways-the-covid-19-pandemic-has-changed-digital-advertising-strategies/feed/ 3 How web accessibility will improve your eCommerce website’s performance https://www.marketingtechnews.net/news/2020/feb/03/how-web-accessibility-will-improve-your-ecommerce-websites-performance/ https://www.marketingtechnews.net/news/2020/feb/03/how-web-accessibility-will-improve-your-ecommerce-websites-performance/#respond Mon, 03 Feb 2020 15:46:15 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/feb/03/how-web-accessibility-will-improve-your-ecommerce-websites-performance/ Web accessibility often takes a backseat or, in most cases, is totally forgotten while optimising a digital store. However, in an increasingly digitised world, web accessibility is critical for the success of your business.

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]]> https://www.marketingtechnews.net/news/2020/feb/03/how-web-accessibility-will-improve-your-ecommerce-websites-performance/feed/ 0 How marketers can stay one step ahead of the voice search trend: A guide https://www.marketingtechnews.net/news/2020/jan/22/how-marketers-can-stay-one-step-ahead-voice-search-trend-guide/ https://www.marketingtechnews.net/news/2020/jan/22/how-marketers-can-stay-one-step-ahead-voice-search-trend-guide/#respond Wed, 22 Jan 2020 10:42:29 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/jan/22/how-marketers-can-stay-one-step-ahead-voice-search-trend-guide/ Voice search is clearly no longer just another search option to keep in mind. Unfortunately, many old SEO and marketing strategies simply won't work here.

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]]> https://www.marketingtechnews.net/news/2020/jan/22/how-marketers-can-stay-one-step-ahead-voice-search-trend-guide/feed/ 0 How AI-enabled marketing can lower website bounce rates and improve accessibility https://www.marketingtechnews.net/news/2019/oct/15/how-ai-enabled-marketing-can-lower-website-bounce-rates-and-improve-accessibility/ https://www.marketingtechnews.net/news/2019/oct/15/how-ai-enabled-marketing-can-lower-website-bounce-rates-and-improve-accessibility/#respond Tue, 15 Oct 2019 14:33:39 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/oct/15/how-ai-enabled-marketing-can-lower-website-bounce-rates-and-improve-accessibility/ A 2016 study from Click-Away Pound found that 71% of disabled customers with access needs usually clicked away from a website when they found it difficult to use. Marketers must consider accessibility when taking into account customer experience and bounce rate.

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]]> https://www.marketingtechnews.net/news/2019/oct/15/how-ai-enabled-marketing-can-lower-website-bounce-rates-and-improve-accessibility/feed/ 0 The four biggest mistakes eCommerce entrepreneurs are guilty of – and how to avoid them https://www.marketingtechnews.net/news/2019/jun/04/four-biggest-mistakes-ecommerce-entrepreneurs-are-guilty-and-how-avoid-them/ https://www.marketingtechnews.net/news/2019/jun/04/four-biggest-mistakes-ecommerce-entrepreneurs-are-guilty-and-how-avoid-them/#respond Tue, 04 Jun 2019 08:21:37 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jun/04/four-biggest-mistakes-ecommerce-entrepreneurs-are-guilty-and-how-avoid-them/ Not all online stores are created equal and, unfortunately, many are destined to fail from the start. This can be down to first-time business owners creating an online business with little to no experience or strategy.

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]]> https://www.marketingtechnews.net/news/2019/jun/04/four-biggest-mistakes-ecommerce-entrepreneurs-are-guilty-and-how-avoid-them/feed/ 0 How to plan content for the digital product buyer’s journey: A guide https://www.marketingtechnews.net/news/2019/apr/16/how-plan-content-digital-product-buyers-journey-guide/ https://www.marketingtechnews.net/news/2019/apr/16/how-plan-content-digital-product-buyers-journey-guide/#respond Tue, 16 Apr 2019 15:02:34 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/apr/16/how-plan-content-digital-product-buyers-journey-guide/ In order to sell a digital product, your content must answer the buyer's burning questions and fit into their purchasing journey. Let your content be the place they turn to for answers about the products they're evaluating.

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]]> https://www.marketingtechnews.net/news/2019/apr/16/how-plan-content-digital-product-buyers-journey-guide/feed/ 0 Three interesting ways that AI is changing the hiring process https://www.marketingtechnews.net/news/2018/nov/29/three-interesting-ways-ai-changing-hiring-process/ https://www.marketingtechnews.net/news/2018/nov/29/three-interesting-ways-ai-changing-hiring-process/#respond Thu, 29 Nov 2018 11:10:36 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/nov/29/three-interesting-ways-ai-changing-hiring-process/ HR departments are starting to embrace AI into their hiring processes and are seeing all kinds of positive outcomes.

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