shopping Archives - Marketing Tech News

UK shoppers desire AI-driven retail experiences but are wary of its use

Duncan MacRae — Thu, 24 Aug 2023 10:14:36 +0000

Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail. These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a... Read more »

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Just 1% of consumers do not utilise subscription shopping services

Duncan MacRae — Tue, 16 May 2023 13:28:22 +0000

Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead. Only 1% in the UK and across all markets surveyed now do not consider themselves to be subscribers... Read more »

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Shoppers prefer to purchase via mobile phone after visiting stores

Duncan MacRae — Wed, 16 Nov 2022 10:38:19 +0000

Entering the 2022 holiday season, consumers are increasingly embracing a hybrid shopping experience that couples in-store visits with digital tools that optimise the buying process. This is according to a global survey of nearly 3,000 customers commissioned by cloud communications platform Sinch. Shoppers prefer retailers that super-charge the in-person experience by layering on a level... Read more »

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25% of UK’s leading brands charge consumers for returning online purchases

Duncan MacRae — Tue, 18 Oct 2022 14:37:08 +0000

A quarter (25%) of the UK’s leading brands such as Zara and Boohoo are now charging shoppers to return purchases they have made online; a year-on-year increase of 14%. The State of Operations Experience Management Study Series 2022, conducted by parcelLab, the Operations Experience Management platform, found that of those consumers being charged for making... Read more »

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How M&S increased engagement and achieved listings consistency with 1,063 stores

Duncan MacRae — Thu, 18 Nov 2021 13:40:09 +0000

Marks & Spencer (M&S) is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers across the UK and around the world, from everyday style on M&S.com, to the very best prawn sandwiches at convenience M&S Simply Food locations. The problem: M&S continued to serve its customers throughout lockdown... Read more »

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A quarter of Brits start Christmas shopping in August

Duncan MacRae — Wed, 04 Aug 2021 14:32:02 +0000

A quarter (25%) of Brits that celebrate Christmas say they will have started thinking about Christmas shopping before the end of August. This is according to a report from eBay Ads UK which suggests that greater consumer confidence in the return of the traditional Christmas could prompt people to start shopping sooner and spend more... Read more »

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