connected TV Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/connected-tv/ Digital Marketing News: customer experience, social, mobile marketing Thu, 13 Apr 2023 09:15:04 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png connected TV Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/connected-tv/ 32 32 UK connected TV audiences continue to invest time in premium content https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/ https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/#respond Thu, 13 Apr 2023 09:14:57 +0000 https://www.marketingtechnews.net/?p=108809 AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics. The research explores viewers’ uptake of CTV and their views on the TV advertising experience, alongside their preferences and perceptions of different channels... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/feed/ 0 98% of brands think connected TV advertising will be bigger than mobile advertising https://www.marketingtechnews.net/news/2022/oct/31/98-of-brands-think-connected-tv-advertising-will-be-bigger-than-mobile-advertising/ https://www.marketingtechnews.net/news/2022/oct/31/98-of-brands-think-connected-tv-advertising-will-be-bigger-than-mobile-advertising/#respond Mon, 31 Oct 2022 12:10:52 +0000 https://www.marketingtechnews.net/?p=108484 AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct... Read more »

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