adverts Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/adverts/ Digital Marketing News: customer experience, social, mobile marketing Thu, 03 Aug 2023 08:44:35 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png adverts Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/adverts/ 32 32 81% of brands and agencies want advertising to be “more adventurous” https://www.marketingtechnews.net/news/2023/aug/03/81-of-brands-and-agencies-want-advertising-to-be-more-adventurous/ https://www.marketingtechnews.net/news/2023/aug/03/81-of-brands-and-agencies-want-advertising-to-be-more-adventurous/#respond Thu, 03 Aug 2023 08:44:32 +0000 https://www.marketingtechnews.net/?p=109050 Four fifths of advertising professionals (81%) say they need to become more adventurous.  That is according to the latest data from Bango, from a survey of 300 US and UK ad professionals working both in-house and agency-side. As they seek to be more “adventurous”, they’re also looking to diversify the data which informs their methods, with 83% saying... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/03/81-of-brands-and-agencies-want-advertising-to-be-more-adventurous/feed/ 0 Most consumers are happy for advertisers to use personal data to personalise adverts https://www.marketingtechnews.net/news/2021/jun/18/most-consumers-are-happy-for-advertisers-to-use-personal-data-to-personalise-adverts/ https://www.marketingtechnews.net/news/2021/jun/18/most-consumers-are-happy-for-advertisers-to-use-personal-data-to-personalise-adverts/#respond Fri, 18 Jun 2021 10:54:00 +0000 http://marketingtechnews.net/?p=107088 As many as 61% of UK consumers are happy for companies to use their personal data to personalise ads and offers for them. Personalisation specialist A Million Ads, in collaboration with research company, Attest, recently conducted global consumer and marketer research identifying perceptions and preferences around personalised advertising. The results revealed that 77% are very... Read more »

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