email marketing Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/email-marketing/ Digital Marketing News: customer experience, social, mobile marketing Fri, 18 Aug 2023 09:50:36 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png email marketing Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/email-marketing/ 32 32 Why UK customers are ghosting businesses https://www.marketingtechnews.net/news/2023/aug/18/why-uk-customers-are-ghosting-businesses/ https://www.marketingtechnews.net/news/2023/aug/18/why-uk-customers-are-ghosting-businesses/#respond Fri, 18 Aug 2023 09:50:33 +0000 https://www.marketingtechnews.net/?p=109086 Mailgun Sinch, which powers conversations between businesses and their customers through its Customer Communications Cloud, has published the State of Email Deliverability 2023 report. According to findings, despite only 8% of all email traffic delivered to the intended inbox, businesses are still failing to prioritise their email deliverability. Almost half (44.4%) of those surveyed were... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/18/why-uk-customers-are-ghosting-businesses/feed/ 0 GetResponse introduces AI Email Generator powered by OpenAI’s GPT tech https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/ https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/#respond Thu, 27 Apr 2023 08:17:38 +0000 https://www.marketingtechnews.net/?p=108862 Email marketing solution GetResponse, said to be one of the market’s early adopters of OpenAI’s GPT technology, has announced the enhancement of its AI/ML capabilities with the launch of its AI Email Generator. The solution aims to help marketers and business owners drastically reduce the time it takes to create their emails and deliver more relevant,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/feed/ 0 83% of consumers want to choose whether to receive comms by mail or email https://www.marketingtechnews.net/news/2022/may/06/83-of-consumers-want-to-choose-whether-to-receive-comms-by-mail-or-email/ https://www.marketingtechnews.net/news/2022/may/06/83-of-consumers-want-to-choose-whether-to-receive-comms-by-mail-or-email/#respond Thu, 05 May 2022 23:50:00 +0000 https://www.marketingtechnews.net/?p=107993 Although 42% of British consumers were encouraged to go paperless last year and nearly half were offered incentives to do so, only about 24% did, with just half of respondents happy to go paperless. This is according to a survey by Royal Mail Marketreach, which was the organisation’s biggest research programme in five years aimed... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/06/83-of-consumers-want-to-choose-whether-to-receive-comms-by-mail-or-email/feed/ 0 What it takes to stand out with your email marketing strategy https://www.marketingtechnews.net/news/2022/apr/25/what-it-takes-to-stand-out-with-your-email-marketing-strategy/ https://www.marketingtechnews.net/news/2022/apr/25/what-it-takes-to-stand-out-with-your-email-marketing-strategy/#respond Mon, 25 Apr 2022 08:40:42 +0000 https://marketingtechnews.net/?p=107967 Recent data shows email marketing continues to sit comfortably as U.K. consumers’ preferred channel for receiving offers, content, incentives, and rewards from brands. In fact, when it comes to driving sales, email beats paid social and display advertising by up to 128% in the U.K. This is 20% higher than consumers globally, 57% higher than... Read more »

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]]> https://www.marketingtechnews.net/news/2022/apr/25/what-it-takes-to-stand-out-with-your-email-marketing-strategy/feed/ 0 How MoxieLash boosted customer loyalty with email marketing https://www.marketingtechnews.net/news/2022/apr/13/how-moxielash-boosted-customer-loyalty-with-email-marketing/ https://www.marketingtechnews.net/news/2022/apr/13/how-moxielash-boosted-customer-loyalty-with-email-marketing/#respond Wed, 13 Apr 2022 08:45:00 +0000 https://marketingtechnews.net/?p=107940 Founded in 2017 by entrepreneur Val Yakovchik, MoxieLash specialises in selling first-of-its-kind, innovative magnetic eyelashes and eyeliners that continue to disrupt the beauty industry. Committed to providing superior solutions to makeup enthusiasts everywhere, MoxieLash is beauty without boundaries, strongly grounded in a community of authentic, confident, fierce and total badass humans. Community is at the... Read more »

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]]> https://www.marketingtechnews.net/news/2022/apr/13/how-moxielash-boosted-customer-loyalty-with-email-marketing/feed/ 0 UK consumers demand hyper-personalisation, new report reveals https://www.marketingtechnews.net/news/2022/apr/04/uk-consumers-demand-hyper-personalisation-new-report-reveals/ https://www.marketingtechnews.net/news/2022/apr/04/uk-consumers-demand-hyper-personalisation-new-report-reveals/#respond Mon, 04 Apr 2022 09:17:20 +0000 https://marketingtechnews.net/?p=107927 The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.... Read more »

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]]> https://www.marketingtechnews.net/news/2022/apr/04/uk-consumers-demand-hyper-personalisation-new-report-reveals/feed/ 0 How High Speed Training boosted email open rates by 50+% https://www.marketingtechnews.net/news/2022/mar/29/how-high-speed-training-boosted-email-open-rates-by-50/ https://www.marketingtechnews.net/news/2022/mar/29/how-high-speed-training-boosted-email-open-rates-by-50/#respond Tue, 29 Mar 2022 16:15:23 +0000 https://marketingtechnews.net/?p=107916 Established in 2008, High Speed Training (HST) provides compliance and development training to keep people engaged in their chosen careers. By 2018, the organisation had supported over 1 million learners to gain their accredited certificates and it is now one of the UK’s leading online providers. As well as having a 170-plus course catalogue, HST... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/29/how-high-speed-training-boosted-email-open-rates-by-50/feed/ 0 4 advantages of an email marketing platform https://www.marketingtechnews.net/news/2022/jan/19/4-advantages-of-an-email-marketing-platform/ https://www.marketingtechnews.net/news/2022/jan/19/4-advantages-of-an-email-marketing-platform/#respond Wed, 19 Jan 2022 14:03:52 +0000 https://marketingtechnews.net/?p=107778 Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/19/4-advantages-of-an-email-marketing-platform/feed/ 0 Old School: The forgotten tech making a comeback with marketers https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/ https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/#respond Mon, 16 Aug 2021 12:50:51 +0000 http://marketingtechnews.net/?p=107270 In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech.  Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix.  There... Read more »

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