apple Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/apple/ Digital Marketing News: customer experience, social, mobile marketing Mon, 01 Nov 2021 15:47:53 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png apple Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/apple/ 32 32 How marketers can overcome data privacy challenges as Google and Apple increase consumer protection https://www.marketingtechnews.net/news/2021/oct/10/how-marketers-can-overcome-data-privacy-challenges-as-google-and-apple-increase-consumer-protection/ https://www.marketingtechnews.net/news/2021/oct/10/how-marketers-can-overcome-data-privacy-challenges-as-google-and-apple-increase-consumer-protection/#respond Sun, 10 Oct 2021 18:12:10 +0000 http://marketingtechnews.net/?p=107347 Consumers care about data privacy. In 2021, they know more about how their data is collected, stored, and shared, and they want more control. This presents a unique set of challenges for marketers because data collection has become so closely tied to the modern consumer experience. Would we have witnessed the same exponential growth in... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/10/how-marketers-can-overcome-data-privacy-challenges-as-google-and-apple-increase-consumer-protection/feed/ 0 Apple’s privacy changes – how will they impact marketers? https://www.marketingtechnews.net/news/2021/jun/09/apples-privacy-changes-how-will-they-impact-marketers/ https://www.marketingtechnews.net/news/2021/jun/09/apples-privacy-changes-how-will-they-impact-marketers/#respond Wed, 09 Jun 2021 13:40:00 +0000 http://marketingtechnews.net/?p=107071 Apple has previewed new privacy protections in iOS 15, iPadOS 15, macOS Monterey and watchOS 8, which it hopes will help users better control and manage access to their data.  The tech firm said these features “represent the latest innovations in Apple’s legacy of privacy leadership”. Protect data from third parties In the Mail app,... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jun/09/apples-privacy-changes-how-will-they-impact-marketers/feed/ 0 What Apple’s update means for your Facebook ads (and what to do about it) https://www.marketingtechnews.net/news/2021/jan/27/what-apples-update-means-for-your-facebook-ads-and-what-to-do-about-it/ https://www.marketingtechnews.net/news/2021/jan/27/what-apples-update-means-for-your-facebook-ads-and-what-to-do-about-it/#comments Wed, 27 Jan 2021 16:08:21 +0000 http://marketingtechnews.net/?p=106663 The total advertising audience on Facebook is thought to consist of around 2.14 billion people. What’s more, the average Facebook user clicks on 12 ads per month. For advertisers and brands, Facebook has long provided a huge opportunity to reach a large, targeted audience. But it isn’t without its challenges. The most recent challenge to... Read more »

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