email Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/email/ Digital Marketing News: customer experience, social, mobile marketing Mon, 10 Jul 2023 08:52:02 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png email Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/email/ 32 32 Almost half of British shoppers unsubscribed from marketing emails https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/ https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/#respond Mon, 10 Jul 2023 08:51:56 +0000 https://www.marketingtechnews.net/?p=109001 Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations, Airship, the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a new global report, “The Mobile Consumer 2023.” The research helps brands better understand evolving consumer preferences, behaviours, and expectations in order to accelerate value creation.  Based... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/feed/ 0 Less than half of consumers can spot an AI-generated email https://www.marketingtechnews.net/news/2023/jun/09/less-than-half-of-consumers-can-spot-an-ai-generated-email/ https://www.marketingtechnews.net/news/2023/jun/09/less-than-half-of-consumers-can-spot-an-ai-generated-email/#respond Fri, 09 Jun 2023 12:15:26 +0000 https://www.marketingtechnews.net/?p=108947 Consumers are having difficulty spotting the dfference between emails written by humans and those constructed by AI. This is according to a recent survey into AI brand communications, commmissioned by email marketing specialist Instiller, following the exponential growth of AI-language tools like ChatGPT. The company wanted to know if AI-generated marketing is actually undetectable, and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/09/less-than-half-of-consumers-can-spot-an-ai-generated-email/feed/ 0 Email remains number one marketing channel for business leads https://www.marketingtechnews.net/news/2023/jan/09/email-remains-number-one-marketing-channel-for-business-leads/ https://www.marketingtechnews.net/news/2023/jan/09/email-remains-number-one-marketing-channel-for-business-leads/#respond Mon, 09 Jan 2023 14:03:10 +0000 https://www.marketingtechnews.net/?p=108629 Email is still the top marketing channel when it comes to new business prospecting ­– as revealed by Sopro’s new whitepaper The State of Prospecting 2023. The annual whitepaper, now in its second year, revealed that 59% of marketers believe that email is over twice as effective at generating leads than channels such as PPC and paid social... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/09/email-remains-number-one-marketing-channel-for-business-leads/feed/ 0 The power of competitive email intelligence https://www.marketingtechnews.net/news/2022/sep/11/the-power-of-competitive-email-intelligence/ https://www.marketingtechnews.net/news/2022/sep/11/the-power-of-competitive-email-intelligence/#respond Sun, 11 Sep 2022 19:11:58 +0000 https://www.marketingtechnews.net/?p=108360 Since the beginning of commerce, organisations have needed and sought out information about their competitors. Decades before any kind of digital marketing, competitors were buying and deconstructing one another’s products, collecting and analysing their print and broadcast advertising, subscribing to their direct mail, shopping in their stores, and polling their customers. If understanding your customers... Read more »

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]]> https://www.marketingtechnews.net/news/2022/sep/11/the-power-of-competitive-email-intelligence/feed/ 0 Marketers engaging better with disabled consumers but barriers remain https://www.marketingtechnews.net/news/2022/sep/01/marketers-engaging-better-with-disabled-consumers-but-barriers-remain/ https://www.marketingtechnews.net/news/2022/sep/01/marketers-engaging-better-with-disabled-consumers-but-barriers-remain/#respond Thu, 01 Sep 2022 08:35:25 +0000 https://www.marketingtechnews.net/?p=108347 83% of businesses are doing more to provide accessibility in digital marketing than in the past, demographics such as age, gender and race are more often prioritized in marketing efforts. This is according to the 2022 Accessible Marketing Survey conducted by Capterra, an online marketplace vendor serving as an intermediary between buyers and technology vendors... Read more »

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]]> https://www.marketingtechnews.net/news/2022/sep/01/marketers-engaging-better-with-disabled-consumers-but-barriers-remain/feed/ 0 4 advantages of an email marketing platform https://www.marketingtechnews.net/news/2022/jan/19/4-advantages-of-an-email-marketing-platform/ https://www.marketingtechnews.net/news/2022/jan/19/4-advantages-of-an-email-marketing-platform/#respond Wed, 19 Jan 2022 14:03:52 +0000 https://marketingtechnews.net/?p=107778 Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/19/4-advantages-of-an-email-marketing-platform/feed/ 0 Old School: The forgotten tech making a comeback with marketers https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/ https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/#respond Mon, 16 Aug 2021 12:50:51 +0000 http://marketingtechnews.net/?p=107270 In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech.  Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix.  There... Read more »

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