apps Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/apps/ Digital Marketing News: customer experience, social, mobile marketing Thu, 08 Sep 2022 08:19:46 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png apps Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/apps/ 32 32 65% of app marketers trialling new ways to target paying users https://www.marketingtechnews.net/news/2022/sep/07/65-of-app-marketers-trialling-new-ways-to-target-paying-users/ https://www.marketingtechnews.net/news/2022/sep/07/65-of-app-marketers-trialling-new-ways-to-target-paying-users/#respond Wed, 07 Sep 2022 08:17:00 +0000 https://www.marketingtechnews.net/?p=108355 Nearly two thirds (65%) of app developers and marketers are searching for new ways of targeting new paying users without IDFA, cookies or data privacy issues. This is according to the latest research from AdTech company Bango. Even with Google’s recent announcement that they are postponing the removal of cookies once again, changes such as... Read more »

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]]> https://www.marketingtechnews.net/news/2022/sep/07/65-of-app-marketers-trialling-new-ways-to-target-paying-users/feed/ 0 TGI Fridays owner targets Gen Z with investment in digital experience https://www.marketingtechnews.net/news/2021/aug/23/tgi-fridays-owner-targets-gen-z-with-investment-in-digital-experience/ https://www.marketingtechnews.net/news/2021/aug/23/tgi-fridays-owner-targets-gen-z-with-investment-in-digital-experience/#respond Mon, 23 Aug 2021 14:02:19 +0000 http://marketingtechnews.net/?p=107335 Food tech platform C3 (Creating Culinary Communities) has been given a $10 million boost from TriArtisan Capital Advisors and its investors, the portfolio of which includes TGI Fridays, PF Chang’s and Hooters.  TriArtisan’s investment is part of an $80 million in Series B funding that C3 secured this past month and co-led by Brookfield Asset... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/23/tgi-fridays-owner-targets-gen-z-with-investment-in-digital-experience/feed/ 0 Fintech marketers invested £2.13 billion in user acquisition in 2020 https://www.marketingtechnews.net/news/2021/jun/07/fintech-marketers-invested-2-13-billion-in-user-acquisition-in-2020/ https://www.marketingtechnews.net/news/2021/jun/07/fintech-marketers-invested-2-13-billion-in-user-acquisition-in-2020/#respond Mon, 07 Jun 2021 15:04:00 +0000 http://marketingtechnews.net/?p=107075 Despite a challenging 2020 for the financial sector, remarketing efforts soared threefold and non-organic installs increased by 70% globally. This was just one of the key findings from the 2021 edition of The State of Finance App Marketing report by  marketing measurement firm AppsFlyer.  Fintech apps are in high demand, according to the study, experiencing... Read more »

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