Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/commerce/ Digital Marketing News: customer experience, social, mobile marketing Mon, 28 Nov 2022 09:31:48 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/commerce/ 32 32 Navigating the choppy waters of social commerce https://www.marketingtechnews.net/news/2022/nov/28/navigating-the-choppy-waters-of-social-commerce/ https://www.marketingtechnews.net/news/2022/nov/28/navigating-the-choppy-waters-of-social-commerce/#respond Mon, 28 Nov 2022 09:31:32 +0000 https://www.marketingtechnews.net/?p=108561 Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy. Social commerce’s domination has been a long time coming with 44% of the world’s population already using social media. Turning these growing platforms into commerce platforms was a natural next step with... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/28/navigating-the-choppy-waters-of-social-commerce/feed/ 0 Shoppers prefer to purchase via mobile phone after visiting stores https://www.marketingtechnews.net/news/2022/nov/16/shoppers-prefer-to-purchase-via-mobile-phone-after-visiting-stores/ https://www.marketingtechnews.net/news/2022/nov/16/shoppers-prefer-to-purchase-via-mobile-phone-after-visiting-stores/#respond Wed, 16 Nov 2022 10:38:19 +0000 https://www.marketingtechnews.net/?p=108526 Entering the 2022 holiday season, consumers are increasingly embracing a hybrid shopping experience that couples in-store visits with digital tools that optimise the buying process. This is according to a global survey of nearly 3,000 customers commissioned by cloud communications platform Sinch.  Shoppers prefer retailers that super-charge the in-person experience by layering on a level... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/16/shoppers-prefer-to-purchase-via-mobile-phone-after-visiting-stores/feed/ 0 One in four now make majority of purchases online https://www.marketingtechnews.net/news/2022/oct/25/one-in-four-now-make-majority-of-purchases-online/ https://www.marketingtechnews.net/news/2022/oct/25/one-in-four-now-make-majority-of-purchases-online/#respond Tue, 25 Oct 2022 14:14:19 +0000 https://www.marketingtechnews.net/?p=108454 More than a quarter of Brits now make the majority of their purchases online – an increase of 18% when compared to shopping pre-pandemic, according to new data.  In a survey of 4,000 international shoppers, in seven different territories, it was found those living in the UK were most likely to have changed their shopping... Read more »

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]]> https://www.marketingtechnews.net/news/2022/oct/25/one-in-four-now-make-majority-of-purchases-online/feed/ 0 Two thirds of marketers increase in-store investment to lure consumers to high street https://www.marketingtechnews.net/news/2022/aug/18/two-thirds-of-marketers-increase-in-store-investment-to-lure-consumers-to-high-street/ https://www.marketingtechnews.net/news/2022/aug/18/two-thirds-of-marketers-increase-in-store-investment-to-lure-consumers-to-high-street/#respond Thu, 18 Aug 2022 06:53:03 +0000 https://www.marketingtechnews.net/?p=108324 67% of marketers are investing in more engaging in-store experiences to attract people back to the high street. This is according to new data from In-Store Digital Engagement company M-Cube, which surveyed 250 retail and marketing leaders in the UK to discover whether the high street is playing catch up following the pandemic. The findings... Read more »

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