digital advertising Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/digital-advertising/ Digital Marketing News: customer experience, social, mobile marketing Thu, 09 Jun 2022 08:13:58 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png digital advertising Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/digital-advertising/ 32 32 Fiverr slides into the advertising industry with Togetherr https://www.marketingtechnews.net/news/2022/jun/09/fiverr-slides-into-the-advertising-industry-with-togetherr/ https://www.marketingtechnews.net/news/2022/jun/09/fiverr-slides-into-the-advertising-industry-with-togetherr/#respond Thu, 09 Jun 2022 08:01:00 +0000 https://www.marketingtechnews.net/?p=108085 Fiverr, an online marketplace for freelance services, has launched Togetherr, a platform for building creative teams and connecting them with global brands and agencies. The platform uses proprietary technology, the Creative Genome, to construct teams from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/09/fiverr-slides-into-the-advertising-industry-with-togetherr/feed/ 0 How marketers can reduce overspend in digital advertising https://www.marketingtechnews.net/news/2022/may/03/how-marketers-can-reduce-overspend-in-digital-advertising/ https://www.marketingtechnews.net/news/2022/may/03/how-marketers-can-reduce-overspend-in-digital-advertising/#respond Tue, 03 May 2022 10:04:28 +0000 https://www.marketingtechnews.net/?p=107984 In the marketing and advertising space, 2020 was a transformational year. The huge growth in online retail and ecommerce brought about by the pandemic led marketing professionals to alter their strategies and dedicate more of their budget to digital channels. In fact, 76% of professionals in the marketing field are planning to increase spend on... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/03/how-marketers-can-reduce-overspend-in-digital-advertising/feed/ 0 US digital ad spending to pass $200bn mark by 2022 https://www.marketingtechnews.net/news/2021/sep/13/us-digital-ad-spending-to-pass-200bn-mark-by-2022/ https://www.marketingtechnews.net/news/2021/sep/13/us-digital-ad-spending-to-pass-200bn-mark-by-2022/#respond Mon, 13 Sep 2021 10:11:10 +0000 http://marketingtechnews.net/?p=107385 Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021. This is a 14.8% growth from the year prior when Digital Advertising ad spending in the US only reached $165.81m. According to data presented by Wette.de, in 2022, the industry is set to... Read more »

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]]> https://www.marketingtechnews.net/news/2021/sep/13/us-digital-ad-spending-to-pass-200bn-mark-by-2022/feed/ 0 Brand sentiment analysis: Why positivity alone is no longer enough https://www.marketingtechnews.net/news/2021/mar/02/brand-sentiment-analysis-why-positivity-alone-is-no-longer-enough/ https://www.marketingtechnews.net/news/2021/mar/02/brand-sentiment-analysis-why-positivity-alone-is-no-longer-enough/#comments Tue, 02 Mar 2021 13:22:55 +0000 http://marketingtechnews.net/?p=106784 Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify content? You’re not alone. Last year saw an industry evolution from brand safety to brand suitability. Born from the need of more nuanced brand stewardship, this move was accelerated by a massive uptick... Read more »

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