WhatsApp Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/whatsapp/ Digital Marketing News: customer experience, social, mobile marketing Tue, 21 Mar 2023 09:45:58 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png WhatsApp Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/whatsapp/ 32 32 Braze native WhatsApp messaging helps build customer relationships https://www.marketingtechnews.net/news/2023/mar/21/braze-native-whatsapp-messaging-helps-build-customer-relationships/ https://www.marketingtechnews.net/news/2023/mar/21/braze-native-whatsapp-messaging-helps-build-customer-relationships/#respond Tue, 21 Mar 2023 09:45:48 +0000 https://www.marketingtechnews.net/?p=108761 Braze, a customer engagement platform that powers interactions between consumers and the brands, has made native support for messaging channel WhatsApp generally available. Through this direct integration with WhatsApp, which had more than two billion active users as of 2022, marketers will be able to create, orchestrate, and send WhatsApp campaigns directly from the Braze platform... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/21/braze-native-whatsapp-messaging-helps-build-customer-relationships/feed/ 0 One in three Brits prefer to reach customer service via WhatsApp https://www.marketingtechnews.net/news/2022/sep/27/one-in-three-brits-prefer-to-reach-customer-service-via-whatsapp/ https://www.marketingtechnews.net/news/2022/sep/27/one-in-three-brits-prefer-to-reach-customer-service-via-whatsapp/#respond Tue, 27 Sep 2022 09:28:58 +0000 https://www.marketingtechnews.net/?p=108396 One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence.  Despite call centres being a traditional means of communication between brands and their customers, this is now the preference for under half of the UK population (43%),... Read more »

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