In a special edition Thinking Caps podcast, Tim Glomb, VP of Content and Data at Cheetah Digital, sits down with Chris Muscutt, Head of MarTech at PepsiCo, to discuss the ins and outs of relationship marketing. They share their take on common buzzwords and the use of zero- and first-party data and technology to power effective strategies.

Chris Muscutt, Head of MarTech at PepsiCo, has had an interesting professional journey. In fact, his marketing career took off as an air traffic...