Claire Trimble, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 09 Apr 2020 08:11:04 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Claire Trimble, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The CMO’s viewpoint: Marketing during a pandemic is not business as usual https://www.marketingtechnews.net/news/2020/apr/08/the-cmos-verdict-marketing-during-a-pandemic-is-not-business-as-usual/ https://www.marketingtechnews.net/news/2020/apr/08/the-cmos-verdict-marketing-during-a-pandemic-is-not-business-as-usual/#comments Wed, 08 Apr 2020 11:00:39 +0000 http://marketingtechnews.net/?p=105460 Organisations are struggling to adjust to the new reality of the Covid-19 pandemic. Revenue is being impacted in retail, travel and hospitality industries among others. Companies are figuring out how to keep the business moving while employees are adjusting to working from home. And cyber criminals are having a field day feasting on all of... Read more »

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For cybersecurity marketers, a sense of clarity is desperately needed https://www.marketingtechnews.net/news/2019/nov/15/cybersecurity-marketers-sense-clarity-desperately-needed/ https://www.marketingtechnews.net/news/2019/nov/15/cybersecurity-marketers-sense-clarity-desperately-needed/#comments Fri, 15 Nov 2019 15:15:10 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/nov/15/cybersecurity-marketers-sense-clarity-desperately-needed/ As cybersecurity marketing goes, clarity and differentiation are harder today than they were ever before.

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