pandemic Archives - Marketing Tech News

The pandemic has destroyed customer loyalty

Duncan MacRae — Mon, 31 Jan 2022 09:03:46 +0000

More than a quarter (27.4%) of UK and US consumers now show no brand loyalty at all. This is according to joint research from first-party customer data specialist, Edit, and digital transformation consultancy Kin + Carta, which revealed the impact of the pandemic on customer loyalty. The report, titled ‘The Loyalty Paradox’ shows that brand... Read more »

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Majority of marketers more likely to use influencers in campaigns since pandemic

Duncan MacRae — Thu, 16 Dec 2021 12:06:29 +0000

Since the outbreak of COVID-19, seven out of 10 marketers (70%) are now more likely to use creators in brand campaigns, while a similar figure (69%) agree that influencer marketing budgets represent a larger proportion of their overall marketing budget. This is according to research from global influencer marketing agency, TAKUMI. The firm recently published... Read more »

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Two-thirds of UK consumers return to brands that treat them as individuals

Duncan MacRae — Thu, 29 Jul 2021 09:48:22 +0000

As many as 62% of UK consumers are more likely to buy again from brands which treat them like an individual, rather than the same as any other customer. This demand for brands to engage with customers as an individual is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%). ... Read more »

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HubSpot: Chatbot usage more than doubled during the pandemic

Fin Strathern — Fri, 23 Jul 2021 07:06:06 +0000

Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers. The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to... Read more »

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Doritos launches augmented reality summer campaign

Fin Strathern — Wed, 07 Jul 2021 15:31:00 +0000

Doritos has launched its ‘Make Your Play’ platform, a campaign aimed at encouraging music fans to return to events this summer as social distancing restrictions continue to ease. The campaign will utilise augmented reality (AR) technology developed by Poplar Studio and 8th Wall on interactive posters throughout the UK. Those who spot the posters can... Read more »

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The CMO’s viewpoint: Marketing during a pandemic is not business as usual

Claire Trimble — Wed, 08 Apr 2020 11:00:39 +0000

Organisations are struggling to adjust to the new reality of the Covid-19 pandemic. Revenue is being impacted in retail, travel and hospitality industries among others. Companies are figuring out how to keep the business moving while employees are adjusting to working from home. And cyber criminals are having a field day feasting on all of... Read more »

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