76% of Instagram influencers hide advertisement disclosure in their posts

Someone using Instagram on their smartphone.

More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment.

This is according to research undertaken by the team behind global affiliate network Awin.com as part of a wider look into disclosure in affiliate marketing.

For the study, the top 100 posts for each disclosure hashtag were analysed to see whether the hashtag was visible in the original post, or needed...

4 October 2021 | Influencer Marketing

Majority of consumers feel positively about personalised advertising

Adverts and bright signs in Times Square, New York.

58% consumers in the UK and US feel positively about receiving a hyper-personalised online ad.

This is according to research from Iterable, a cross-channel marketing platform, which surveyed 1,500 consumers.

The survey crossed two regions with very different data regulations. The UK, and Europe more broadly, has been proactive on data privacy. The Data Protection Act 2018 brought in the European Union General Data Protection Regulation (otherwise known as GDPR), imposing...

16 August 2021 | Advertising

Rewarded ads embedded in gameplay generate 2.5x more revenue for developers than static menus

A man using a smartphone.

Mobile performance advertising platform, Vungle, has released its 2021 In-App Ad Placement Revenue Report - a first-of-its-kind study that lets mobile publishers forecast the revenue impact that different types of ad placements can have on their games and apps. 

The report identifies key differences in earning potential between rewarded ads placed at different points throughout the user experience, as well as differences in revenue produced by display ad formats like banners...

16 July 2021 | Advertising

Omnichannel ad platform Mediaocean takes over Flashtalking

People shaking hands.

Omnichannel advertising specialist Mediaocean has confirmed it has acquired ad management platform Flashtalking.

The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalisation, identity management, and verification with Mediaocean’s modern system of record used by the world’s leading brands and agencies.

The announcement comes at a critical inflection point for the advertising industry as marketers seek...

15 July 2021 | Advertising

Google delays Chrome tracking cookies ban until 2023

Google Chrome

Google has pushed back its planned blocking of third-party cookies on its Chrome internet browser from 2022 until 2023.

Cookies are used by websites to track users' browsing activity to enable digital publishers to better target their adverts.

Many of Google’s competitors, including Apple, Microsoft and Mozilla, have already blocked them. 

Vinay Goel, privacy engineering director for Google's Chrome browser, said: "While there’s considerable progress...

29 June 2021 | Advertising

Data, out of home and a year of transformation

A busy city street at night.

Out of Home (OOH) advertising has weathered the challenges of lockdown, tiering and multiple closures over the past year. In that time, it has more than proved its resilience through an agile approach to keeping audiences informed and delivering brand, contextual and Government messages to relevant audiences.

As the country opens up, the role data plays in successful OOH planning, identifying key locations, and finding the right audiences has become a central...

24 June 2021 | Advertising

10 practical ways to grow your local business with digital marketing in 2021

Digital marketing for local business is quite different from how to do marketing for a national or global business.

Yes, we mostly use the same channels - but, in a different fashion.

Local businesses target local people, who are geographically around. They may seem easier to reach without digital marketing; however, it's been long since consumers started searching online before they buy basically anything.

More than 90% of users searched for local businesses...

4 February 2021 | Advertising

What Apple’s update means for your Facebook ads (and what to do about it)

The total advertising audience on Facebook is thought to consist of around 2.14 billion people. What’s more, the average Facebook user clicks on 12 ads per month.

For advertisers and brands, Facebook has long provided a huge opportunity to reach a large, targeted audience. But it isn’t without its challenges.

The most recent challenge to the prevalence and power of Facebook Ads actually arrived last October with the release of Apple’s latest iPhone operating...

27 January 2021 | Advertising