Nick Chasinov, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 03 Sep 2020 10:21:22 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Nick Chasinov, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How to stop spending money on paid search and get noticed organically https://www.marketingtechnews.net/news/2020/sep/03/how-to-stop-spending-money-on-paid-search-and-get-noticed-organically/ https://www.marketingtechnews.net/news/2020/sep/03/how-to-stop-spending-money-on-paid-search-and-get-noticed-organically/#comments Thu, 03 Sep 2020 10:21:20 +0000 http://marketingtechnews.net/?p=106035 Paid search advertising is a digital marketing tactic that remains popular today. Its appeal largely stems from its pay-per-click model that guarantees that advertisers pay for actual traffic rather than mere visibility. But how effective is advertising on popular search engines like Google and Bing? Teknicks surveyed more than 1,000 internet users to get a... Read more »

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]]> https://www.marketingtechnews.net/news/2020/sep/03/how-to-stop-spending-money-on-paid-search-and-get-noticed-organically/feed/ 3 Why market research and marketing research are very different disciplines – and how to utilise them best https://www.marketingtechnews.net/news/2020/jan/23/why-market-research-and-marketing-research-are-very-different-disciplines-and-how-utilise-them-best/ https://www.marketingtechnews.net/news/2020/jan/23/why-market-research-and-marketing-research-are-very-different-disciplines-and-how-utilise-them-best/#respond Thu, 23 Jan 2020 13:39:01 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/jan/23/why-market-research-and-marketing-research-are-very-different-disciplines-and-how-utilise-them-best/ Market research and marketing research are not the same, yet many marketers use the terms interchangeably. Both are important components in marketing efforts and sound similar, but they are inherently different.

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]]> https://www.marketingtechnews.net/news/2020/jan/23/why-market-research-and-marketing-research-are-very-different-disciplines-and-how-utilise-them-best/feed/ 0 Three ways to properly navigate marketing research in the age of data https://www.marketingtechnews.net/news/2018/aug/31/three-ways-properly-navigate-marketing-research-age-data/ https://www.marketingtechnews.net/news/2018/aug/31/three-ways-properly-navigate-marketing-research-age-data/#respond Fri, 31 Aug 2018 10:24:00 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/aug/31/three-ways-properly-navigate-marketing-research-age-data/ Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat.

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]]> https://www.marketingtechnews.net/news/2018/aug/31/three-ways-properly-navigate-marketing-research-age-data/feed/ 0 Three ways to properly navigate marketing research in the age of data https://www.marketingtechnews.net/news/2018/aug/31/three-ways-properly-navigate-marketing-research/ https://www.marketingtechnews.net/news/2018/aug/31/three-ways-properly-navigate-marketing-research/#respond Fri, 31 Aug 2018 10:24:00 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/aug/31/three-ways-properly-navigate-marketing-research/ Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat.

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