Since the outbreak of COVID-19, seven out of 10 marketers (70%) are now more likely to use creators in brand campaigns, while a similar figure (69%) agree that influencer marketing budgets represent a larger proportion of their overall marketing budget.

This is according to research from global influencer marketing agency, TAKUMI. The firm recently published its annual industry trends analysis, ‘Influencer marketing in the pandemic era’, comparing the viewpoints of more than...