VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK.

Across campaigns UK advertisers have worked on in the past 12-18 months, on average nearly a third (31%) have included prDOOH, with the average expected to increase to 39% in the next 18 months.

Survey...