attribution Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/attribution/ Digital Marketing News: customer experience, social, mobile marketing Fri, 04 Mar 2022 22:35:30 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png attribution Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/attribution/ 32 32 LinkedIn snaps up Oribi to accelerate attribution technology capabilities https://www.marketingtechnews.net/news/2022/mar/01/linkedin-snaps-up-oribi-to-accelerate-attribution-technology-capabilities/ https://www.marketingtechnews.net/news/2022/mar/01/linkedin-snaps-up-oribi-to-accelerate-attribution-technology-capabilities/#respond Tue, 01 Mar 2022 14:23:31 +0000 https://marketingtechnews.net/?p=107868 LinkedIn has entered into an agreement to acquire Oribi, an Israel based marketing analytics company, to further help customers gain actionable insights, make smarter decisions and drive business results. Through the integration of Oribi’s technology into our marketing solutions platform, LinkedIn said its customers will benefit from enhanced campaign attribution to optimise the ROI of... Read more »

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