personalization Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/personalization/ Digital Marketing News: customer experience, social, mobile marketing Mon, 16 Aug 2021 14:12:15 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png personalization Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/personalization/ 32 32 Old School: The forgotten tech making a comeback with marketers https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/ https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/#respond Mon, 16 Aug 2021 12:50:51 +0000 http://marketingtechnews.net/?p=107270 In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech.  Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix.  There... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/feed/ 0 Back to basics: Three building blocks for nailing personalisation https://www.marketingtechnews.net/news/2020/jul/03/back-to-basics-three-building-blocks-for-nailing-personalisation/ https://www.marketingtechnews.net/news/2020/jul/03/back-to-basics-three-building-blocks-for-nailing-personalisation/#comments Fri, 03 Jul 2020 12:33:52 +0000 http://marketingtechnews.net/?p=105863 Personalisation has been the holy grail for many marketing organisations for what seems like forever. While at its surface, for many marketers, personalisation seems straight forward, and with modern technology, seems it would be easy to implement. Unfortunately, these assumptions couldn’t be further from reality. As with many modern marketing efforts, organisations must grow through... Read more »

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