individualisation Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/individualisation/ Digital Marketing News: customer experience, social, mobile marketing Mon, 01 Nov 2021 15:51:24 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png individualisation Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/individualisation/ 32 32 Two-thirds of UK consumers return to brands that treat them as individuals https://www.marketingtechnews.net/news/2021/jul/29/two-thirds-of-uk-consumers-return-to-brands-that-treat-them-as-individuals/ https://www.marketingtechnews.net/news/2021/jul/29/two-thirds-of-uk-consumers-return-to-brands-that-treat-them-as-individuals/#respond Thu, 29 Jul 2021 09:48:22 +0000 http://marketingtechnews.net/?p=107227 As many as 62% of UK consumers are more likely to buy again from brands which treat them like an individual, rather than the same as any other customer. This demand for brands to engage with customers as an individual is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%). ... Read more »

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