soial media Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/soial-media/ Digital Marketing News: customer experience, social, mobile marketing Mon, 01 Nov 2021 14:52:35 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png soial media Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/soial-media/ 32 32 Advertiser spend on TV and social media is twice as high as daily consumption https://www.marketingtechnews.net/news/2021/oct/21/advertiser-spend-on-tv-and-social-media-is-twice-as-high-as-daily-consumption/ https://www.marketingtechnews.net/news/2021/oct/21/advertiser-spend-on-tv-and-social-media-is-twice-as-high-as-daily-consumption/#respond Thu, 21 Oct 2021 09:02:13 +0000 http://marketingtechnews.net/?p=107493 Advertiser spend on TV and social media is highly inflated in relation to daily consumption.  This is according to analysis of advertising spend forecasts of 100 worldwide markets by marketing intelligence service WARC, and the results of a survey by GWI of more than 715,000 consumers. The analysis found that, as of the first quarter... Read more »

The post Advertiser spend on TV and social media is twice as high as daily consumption appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2021/oct/21/advertiser-spend-on-tv-and-social-media-is-twice-as-high-as-daily-consumption/feed/ 0