Creating a recession-proof marketing strategy 

Someone taking a dollar out of a wallet.

Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary environment.

Well-known advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have to.” 

If marketers have learned anything over the past two plus years, it is that competition is growing, inflation is climbing, and consumers are spending more time online than ever...

3 January 2023 | Automation

Navigating the choppy waters of social commerce

Islands in a rough sea.

Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy.

Social commerce’s domination has been a long time coming with 44% of the world’s population already using social media. Turning these growing platforms into commerce platforms was a natural next step with brands and retailers jumping on the opportunity. As such, the social commerce market is rapidly expanding,...

28 November 2022 | Commerce

One in four now make majority of purchases online

More than a quarter of Brits now make the majority of their purchases online - an increase of 18% when compared to shopping pre-pandemic, according to new data. 

In a survey of 4,000 international shoppers, in seven different territories, it was found those living in the UK were most likely to have changed their shopping habits over the past few years.

Global business messaging provider Esendex surveyed customers in the UK, United States, Australia, France, Germany,...

25 October 2022 | Commerce

Marketers predict wide-spread metaverse adoption

A cartoon of a women enjoying the metaverse.

Marketers are gearing up to take full advantage of the metaverse, according to Sitecore’s 2022 Perceptions of the Metaverse report.

However, despite bullish intentions to invest heavily, there is clear acknowledgment that consumer education is needed and 78% of marketers plan to work harder to educate consumers on the benefits of the metaverse. The survey asked almost 700 global marketers (including over 300 based in the UK) and 2,001 consumers about their perception of the...

20 October 2022 | Best Practice

42% of customer queries to leading UK retailers go unanswered

A telephone off the hook.

More than two fifths (42%) of enquiries are being ignored or left unanswered, with just 13% answered in full and in a timely way.

This is according to a new report that has revealed significant failings when it comes to customer service performance across the UK’s leading retail brands.

The Convers-AI-tional Nation Report, conducted by customer engagement platform CM.com, analysed the performance of the UK’s top 25 retail brands, according to annual turnover...

3 October 2022 | Best Practice

65% of app marketers trialling new ways to target paying users

Nearly two thirds (65%) of app developers and marketers are searching for new ways of targeting new paying users without IDFA, cookies or data privacy issues.

This is according to the latest research from AdTech company Bango. Even with Google’s recent announcement that they are postponing the removal of cookies once again, changes such as Apple’s decision to restrict IDFA, and mounting government legislation, are forcing app developers and marketers to rethink their...

7 September 2022 | Commerce

Shoppers to shun online retailers who charge for returns

Nearly half (47%) of consumers wouldn’t shop with an online retailer that charges for online returns, according to new research from product performance management (PPM) platform ROI Hunter.

The research, which surveyed 2,015 UK consumers, found that price is still the most important influencing factor in online purchasing decisions. As a result, even a small uplift could run the risk of putting shoppers off at a time when many have already changed their shopping habits just to...

26 August 2022 | Commerce

Outsystems enables Sodexo Engage to better deliver customer rewards

A parcel with a gift tag.

OutSystems, a specialist in high-performance application development, has revealed that Sodexo Engage has deployed its platform to deliver a robust and secure, fully managed service for its public sector customers, in just 12 weeks.

The future-proof platform allows public sector customers of Sodexo Engage to offer both eVouchers and Bulk Voucher Cheques to their employees via desktop and mobile devices, as well as the ability to process high volumes of vouchers. It also removes...

22 August 2022 | Commerce

Two thirds of marketers increase in-store investment to lure consumers to high street

Busy square during the pandemic with people wearing PPE

67% of marketers are investing in more engaging in-store experiences to attract people back to the high street.

This is according to new data from In-Store Digital Engagement company M-Cube, which surveyed 250 retail and marketing leaders in the UK to discover whether the high street is playing catch up following the pandemic.

The findings revealed that the majority (27%) of retail leaders say consumers will return to the high street fully. Interestingly, 26% of...

18 August 2022 | CMO

A quarter of Brits plan to sign up to more subscription services

Netflix on a tablet.

24% of UK consumers plan to sign up for more subscription services, according to a survey conducted by Recurly, a subscription management and billing platform.

The study also revealed that consumers are more loyal (59%) and tend to spend more money (45%) with brands and businesses they subscribe to.

Conducted this year, the survey of more than 2,000 consumers highlights that most (93%) spend up to £150 per month on subscriptions, and are now more willing to spend their...

13 June 2022 | CMO