Retailers feel there are too many channels to effectively sell through

A TV remote control.

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands.

However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience.

This is according to Wunderman Thompson Commerce & Technology’s “Brands don’t fail... eRetail!” report, which found nearly all (94%) retail...

19 April 2023 | Content Marketing

UK shoppers abandon retailers that charge for returns

More than a quarter (26%) of Brits have switched from a brand they were once loyal to due to the introduction of paid returns, according to the latest research from SAP Emarsys.

The study, released ahead of the Shoptalk retail tradeshow, reveals that 18% of UK consumers actively describe the introduction of returns charges as “unfair”; 13% have even thrown away an unwanted item after failing to return it.

With almost half (49%) of shoppers abandoned a brand they were...

30 March 2023 | Big Data

More than two-thirds of B2B buyers want to buy via an avatar in the metaverse

A cartoon of a women enjoying the metaverse.

The B2B buying experience is set for a revolution, according to Wunderman Thompson Commerce & Technology's new B2B Future Shopper report, with 67% of B2B buyers wanting to conduct their online buying via an avatar in the metaverse.

While this might seem fanciful, B2B buyers are desperate for experiences that expertly fuse together physical and digital interaction.

And while the metaverse is the future, there is plenty that B2B sellers need to do right now. 71% of...

27 February 2023 | E-Commerce

64% of e-commerce marketers fail to measure customer engagement

Three measuring tapes.

64% of e-commerce marketers have not measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all.  

That's according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 e-commerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly, almost half (48%) don’t think customer engagement metrics are...

14 February 2023 | Customer Experience

47% of UK businesses are embarrassed by their website

Website design sketches.

UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology.

This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels

500 business leaders at mid-sized e-commerce companies in the US and Europe were asked a range of questions...

30 January 2023 | CMO

A quarter of companies believe their web platforms stifle sales

A quarter of respondents believe their company websites are costing them business.

This is according to a cross-sector survey conducted by Danebury Research and sponsored by Umbraco.

More than half of the survey participants said they need to extend website functionality by connecting to new technologies that enable analytics, personalisation and transactions. Almost a third (30%) report that their companies are paying for CMS features that will never be...

23 January 2023 | E-Commerce

21% of consumers never want to hear from retailers

A gnome holding a sign that says 'go away'

Just 16% of UK consumers think that retailers react to their feedback, despite 69% of businesses claiming to do so.

This is according to new data released by Emarsys, an SAP company. The company's research, which surveyed both consumers and retailers across the UK, highlights the struggle to keep up with customers and identifies a number of disconnects between the two. It found that 28% of UK consumers believe their feedback is being used purely for marketing purposes rather than...

19 January 2023 | Advertising

Online shopping habits show resilience as Brits plan around Black Friday  

Someone using a smartphone next to a Black Friday sale poster.

74% of UK shoppers said they are likely to shop online on or around Black Friday this year, a rise from 63% in 2021, according to a survey from commerce media company Criteo.

While speculation about the sheer scale of this year’s Black Friday compared to previous years remains, it seems Black Friday will play an important role for consumers. 

In fact, roughly a third (32%) of UK shoppers say they ‘always’ shop online on or around Black Friday each year. The...

21 November 2022 | E-Commerce

Customers willing to sacrifice delivery and brand loyalty for quicker path to purchase online

As post-pandemic consumer expectations continue to skyrocket, so too does their need for digital shopping speed.

Nearly one-half of U.S. online shoppers now say it’s more important for them to be able to buy something quickly than it is to have a large selection of items to choose from, according to the inaugural eCommerce Trends Report released by headless commerce solution, Pack. The report also illustrates the impact website speed and ease of use have on consumers’ path to...

8 November 2022 | Customer Experience

One in four now make majority of purchases online

More than a quarter of Brits now make the majority of their purchases online - an increase of 18% when compared to shopping pre-pandemic, according to new data. 

In a survey of 4,000 international shoppers, in seven different territories, it was found those living in the UK were most likely to have changed their shopping habits over the past few years.

Global business messaging provider Esendex surveyed customers in the UK, United States, Australia, France, Germany,...

25 October 2022 | Commerce