media Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/media/ Digital Marketing News: customer experience, social, mobile marketing Wed, 06 Dec 2023 08:49:21 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png media Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/media/ 32 32 Omnicom Media Group partners with logistics app Glovo https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/ https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/#respond Wed, 06 Dec 2023 08:49:15 +0000 https://www.marketingtechnews.net/?p=109282 Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap.  The announcement marks the first partnership between Glovo and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/feed/ 0 Two thirds of marketers plan to prioritise full-funnel media planning in 2023 https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/ https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/#respond Fri, 24 Feb 2023 13:15:29 +0000 https://www.marketingtechnews.net/?p=108722 More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%). This is according to a study of 260 global marketing decision makers by the DAC Group.... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/feed/ 0 HypeAuditor launches custom influencer Media Kit Platform https://www.marketingtechnews.net/news/2023/jan/03/hypeauditor-launches-custom-influencer-media-kit-platform/ https://www.marketingtechnews.net/news/2023/jan/03/hypeauditor-launches-custom-influencer-media-kit-platform/#respond Tue, 03 Jan 2023 08:20:58 +0000 https://www.marketingtechnews.net/?p=108599 HypeAuditor, the AI social media analytics platform for brands who want fair and transparent influencer marketing, has launched HypeAuditor Media Kits, a free service that quickly and easily generates custom media kits for influencers to distribute to brands and agencies – at zero cost to the creator.  In a recent survey of 254 Instagram influencers,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/03/hypeauditor-launches-custom-influencer-media-kit-platform/feed/ 0 Cloudinary App for Shopify automates media optimisation to boost conversions https://www.marketingtechnews.net/news/2022/aug/12/cloudinary-app-for-shopify-automates-media-optimisation-to-boost-conversions/ https://www.marketingtechnews.net/news/2022/aug/12/cloudinary-app-for-shopify-automates-media-optimisation-to-boost-conversions/#respond Fri, 12 Aug 2022 07:20:31 +0000 https://www.marketingtechnews.net/?p=108312 Cloudinary, the media experience cloud company that powers digital experiences for brands, has launched a new integration for leading multichannel e-commerce platform Shopify. The new integration brings Cloudinary’s intelligent media optimisation and editing capabilities directly to Shopify merchants. With Cloudinary, merchants can reduce image weight by up to 50% and compress video files by up... Read more »

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