Don’t underestimate the power of AI in marketing

A voltage reader.

Matt White, VP EMEA of Quantcast, discusses how marketers can effectively employ AI to create a better customer experience and meet buyers where they’re at.

Bringing AI up in conversation can stir up a lot of different opinions. Hollywood has prompted an entire generation to fear AI thanks to Black Mirror, 2001: A Space Odyssey and Ex Machina - just to name a few.  This perception misses one crucial detail about AI though - when used correctly, it can revolutionise a...

1 December 2022 | Automation

Two in five markets say emerging tech fails to live up to its hype

A sign lit up to spell 'hype'

Emerging technologies such as blockchain, AI, and IoT platforms are exciting for marketers, but many businesses are not getting the ROI they had hoped for.

That is according to a GetApp survey of 301 marketers, in which 65% say emerging martech inspires them to do their best work, but nearly half (49%) admit they have faced challenges with these much-hyped technologies, including integration issues, governance complications, and cost.

It can be risky to invest in...

14 June 2022 | Automation

GetResponse unveils enhanced ecommerce marketing automation solution

GetResponse graphic

Marketing automation software provider, GetResponse, has launched an enhanced Ecommerce Marketing Automation solution.

Ecommerce marketing automation can help online store owners scale their businesses in an automated manner— increasing revenue and sales, according to Daniel Brzeziński, VP, COO and head of product at GetResponse

He said: "Though we've had existing partnerships and robust integrations with Ecommerce companies such as Shopify, Magento, PrestaShop,...

24 May 2022 | Automation

97% of companies have moved at least part of their digital marketing in-house

A house lit up in the evening.

The past 12 months have completely altered the way brands approach their digital initiatives, according to a study by creative management platform Bannerflow, which surveyed senior European marketers to investigate how in-house marketing teams are evolving in 2022.

The report includes responses from businesses in a range of different industries, including entertainment & media, mobile & online gaming, retail & e-commerce, iGaming, consumer tech, financial services,...

7 March 2022 | Automation

Four in five UK companies ‘unable to scale’ digital transformation plans

People sitting at a table with a phone and laptop.

Many UK businesses are in danger of suffering stunted growth due to a lack of investment in core IT connectivity systems.

A new report has found that four in every five UK firms are unable to scale plans to their fullest potential with current connectivity arrangements. Just 20% of UK businesses state they are in a position to undertake digital transformation plans.

This comes as 84% of enterprise organisations state their digital transformation plans have accelerated...

17 February 2022 | Automation

How Gulliver’s Theme Park Resorts boosted customer engagement

A castle at Gullivers theme park.

Designed for young families who have children that are aged between 2-13-years-old, Gulliver’s Theme Park Resorts provide memorable family days out as well as a range of themed accommodation options for short breaks and sleepovers.

Already established in Warrington, Milton Keynes and Matlock Bath, the fun-fuelled organisation recently expanded and opened resort number four in the popular area of Rother Valley, South Yorkshire.

The problem:

With a 183,000-plus...

3 February 2022 | Automation

Most marketers are unhappy with their marketing automation platforms

A sad looking little dog.

More than half of marketing professionals (55%) do not believe they are getting what they need from their current marketing automation platform from a value perspective.

With individualisation and dynamic engagement the watchwords for 2022, marketers are demanding more from their marketing automation platforms with improved user experience (UX) for ease of use, additional tech-stack integrations, and automated updates to new compliance requirements cited as mission critical needs....

27 January 2022 | Automation

NICE and Google Cloud partner on digital conversations and self-service experiences

self service checkouts

NICE, a provider of enterprise software solutions, has collaborated with Google Cloud to address the growing demand for more effective and automated customer self-service systems that integrate with traditional contact centres. 

NICE is integrating its cloud-based, AI-powered CXone customer experience platform – used by 85 of the Fortune 100 companies – with Google Cloud Contact Center Artificial Intelligence (CCAI), a group of APIs that bring the best of Google AI to contact...

18 November 2021 | Automation

How M&S increased engagement and achieved listings consistency with 1,063 stores

Marks & Spencer's St Helens store.

Marks & Spencer (M&S) is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers across the UK and around the world, from everyday style on M&S.com, to the very best prawn sandwiches at convenience M&S Simply Food locations.

The problem:

M&S continued to serve its customers throughout lockdown and strived to find new ways to help them shop with confidence and find the information they need online...

18 November 2021 | Automation

Old School: The forgotten tech making a comeback with marketers

In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech. 

Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix. 

There is a reason why old tech works, there’s a layer of trust and acceptance that marketers can benefit from - big time.

Old tech,...

16 August 2021 | Automation