Campaigns Archives - Marketing Tech News https://www.marketingtechnews.net/categories/campaigns/ Digital Marketing News: customer experience, social, mobile marketing Mon, 27 Nov 2023 09:43:00 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Campaigns Archives - Marketing Tech News https://www.marketingtechnews.net/categories/campaigns/ 32 32 Brands are wasting $600m+ in ad spend during the holiday season https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/ https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/#respond Mon, 27 Nov 2023 09:42:54 +0000 https://www.marketingtechnews.net/?p=109272 Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/feed/ 0 Google Cloud partner digs into generative AI for marketers https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/ https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/#respond Fri, 01 Sep 2023 16:59:30 +0000 https://www.marketingtechnews.net/?p=109110 If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe. Typeface, a generative AI app provider, announced the launch of an integrated generative AI... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/feed/ 0 Qudo democratises data-powered marketing with ‘freemium’ research platform  https://www.marketingtechnews.net/news/2023/mar/27/qudo-democratises-data-powered-marketing-with-freemium-research-platform/ https://www.marketingtechnews.net/news/2023/mar/27/qudo-democratises-data-powered-marketing-with-freemium-research-platform/#respond Mon, 27 Mar 2023 07:13:55 +0000 https://www.marketingtechnews.net/?p=108766 New entrant to the burgeoning martech sector, Qudo, has launched its flagship Software-as-a-Service (SaaS) platform. Through its unique data-driven approach, Qudo unlocks consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations and browser cookie controls in the process.  Its launch signals an important step in the democratisation of data-powered... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/27/qudo-democratises-data-powered-marketing-with-freemium-research-platform/feed/ 0 Room Unlocked, Alex Payne: Authenticity and purpose in influencer marketing https://www.marketingtechnews.net/news/2022/sep/12/room-unlocked-alex-payne-authenticity-and-purpose-in-influencer-marketing/ https://www.marketingtechnews.net/news/2022/sep/12/room-unlocked-alex-payne-authenticity-and-purpose-in-influencer-marketing/#respond Mon, 12 Sep 2022 13:44:25 +0000 https://www.marketingtechnews.net/?p=108365 Alex Payne, Room Unlocked’s co-founder, discusses the future of influencer marketing and how it can successfully form part of an overall marketing strategy. Could you tell us a little bit about what the company does? Well, several of our clients have described us as a cross between Tinder and LinkedIn, which we quite like. Room... Read more »

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]]> https://www.marketingtechnews.net/news/2022/sep/12/room-unlocked-alex-payne-authenticity-and-purpose-in-influencer-marketing/feed/ 0 Influencers have become heart of the brand-consumer relationship https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/ https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/#respond Tue, 23 Aug 2022 13:00:07 +0000 https://www.marketingtechnews.net/?p=108334 impact.com, a partnership management platform, in partnership with WARC, an international marketing intelligence company, have published a report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The report, Aligning Marketers... Read more »

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]]> https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/feed/ 0 How retail marketers can empower back-to-school campaigns in a cookieless future https://www.marketingtechnews.net/news/2022/aug/18/how-retail-marketers-can-empower-back-to-school-campaigns-in-a-cookieless-future/ https://www.marketingtechnews.net/news/2022/aug/18/how-retail-marketers-can-empower-back-to-school-campaigns-in-a-cookieless-future/#respond Thu, 18 Aug 2022 07:16:31 +0000 https://www.marketingtechnews.net/?p=108326 Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”. Google and other... Read more »

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]]> https://www.marketingtechnews.net/news/2022/aug/18/how-retail-marketers-can-empower-back-to-school-campaigns-in-a-cookieless-future/feed/ 0 How CB Heat Pumps made £1.5m in sales in just 72 hours https://www.marketingtechnews.net/news/2022/may/26/how-cb-heat-pumps-made-1-5m-in-sales-in-just-72-hours/ https://www.marketingtechnews.net/news/2022/may/26/how-cb-heat-pumps-made-1-5m-in-sales-in-just-72-hours/#respond Thu, 26 May 2022 12:42:58 +0000 https://www.marketingtechnews.net/?p=108058 In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne. Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the market, he was keen to explore and embrace... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/26/how-cb-heat-pumps-made-1-5m-in-sales-in-just-72-hours/feed/ 0 Serena Williams’ venture fund invests seven figures In British martech platform https://www.marketingtechnews.net/news/2022/apr/20/serena-williams-venture-fund-invests-seven-figures-in-british-martech-platform/ https://www.marketingtechnews.net/news/2022/apr/20/serena-williams-venture-fund-invests-seven-figures-in-british-martech-platform/#respond Wed, 20 Apr 2022 09:08:00 +0000 https://marketingtechnews.net/?p=107961 OpenSponsorship (OS), a sports marketing tech start-up founded in New York by British entrepreneur Ishveen Jolly, has secured a seven-figure investment from Serena Ventures to help the business expand into the UK. OpenSponsorship has partnered athletes with campaigns from brands such as Walmart, Foot Locker and Levi’s, was launched in the USA in 2015 after... Read more »

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]]> https://www.marketingtechnews.net/news/2022/apr/20/serena-williams-venture-fund-invests-seven-figures-in-british-martech-platform/feed/ 0 Affise launches partnership marketing platform https://www.marketingtechnews.net/news/2022/mar/31/affise-launches-partnership-marketing-platform/ https://www.marketingtechnews.net/news/2022/mar/31/affise-launches-partnership-marketing-platform/#respond Thu, 31 Mar 2022 10:03:47 +0000 https://marketingtechnews.net/?p=107922 Partnership marketing tech provider, Affise, has launched its latest product – Affise Reach – which allows brands to directly organise, implement, and measure partnership marketing campaigns without support from a third party. Brands will benefit from an unprecedented control over their outcome-based marketing campaigns. Using Affise Reach, marketing teams can search a database of vetted... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/31/affise-launches-partnership-marketing-platform/feed/ 0 Ru Roberts, Waze: On non-distracting and privacy-conscious advertising https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/ https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/#respond Fri, 11 Feb 2022 16:53:27 +0000 https://marketingtechnews.net/?p=107828 MarketingTech caught up with Ru Roberts, UK Country Manager for Waze, to discuss how the popular satellite navigation app advertises to drivers in a responsible manner. As a free app, Waze relies on advertising. However, displaying ads to drivers could be a recipe for disaster. Waze has faced its fair share of criticisms in the... Read more »

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