Digital marketers among most in demand freelancers

A for hire sign.

Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months.

This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in demand freelancing jobs are in technology, digital marketing, and design with an increase in projects for freelancers with strong marketing, technical skills or programming...

1 June 2021 | Content Marketing

Why adding intrinsic incentives for eCommerce and social is key amid heightened consumer demands

Raise your hand if you have a wallet bursting with so-called “customer loyalty” cards. You likely have one for each supermarket, your favourite coffee chain, and maybe for the bookstore. With some brands upgrading to an app, you probably also have a smartphone screen full of their colourful icons. But how often do those loyalty schemes actually influence you to make a purchase? More importantly, do they keep you loyal to the brand?

The problem with most loyalty programmes is...

30 April 2021 | Best Practice

Gartner: How is digital commerce changing the face of customer experience?

There was a time when digital commerce meant static storefronts. Back then, if you were to purchase from a business, you’d almost definitely have spoken to someone along the way – either face-to-face or over the phone. Perhaps it was the cashier at your local grocery or the account manager at your local bank. You might have even known their name. Even if you didn’t, you’d expect that staff would be trained in a variation of the phrase, ‘the customer is always right’ as a...

16 March 2021 | Best Practice

Assessing the 2021 landscape: Commerce aligned with social set to rocket as brands truly digitise

If 2020 has taught us anything, it’s that massive disruptions can happen overnight across industries, with customer communication responsibilities from marketing to care often falling to the social media marketing team. The trends we at Socialbakers have seen take shape this year -- from increased usage of social messaging to recruiting niche influencers to help expand social reach -- are likely to grow in the coming year as more and more customer interactions happen...

14 December 2020 | Advertising

Understanding changing consumer behaviours this holiday season – and how marketers can gain confidence into 2021

Arriving in the midst of the Covid-19 pandemic, this holiday season will undoubtedly turn out different than most. The crisis has widened consumer appetite for choice and introduced unexpected shifts in consumer behaviour. Our 2020 Holiday Season research revealed that safety and uncertainty remain dominant features of daily life, and this is altering both how consumers shop and what they plan to buy. Instead of door-busting crowds, 2020’s holiday shoppers will turn to apps and websites...

24 November 2020 | Commerce

Why brands must embrace consumer post-pandemic buying habits

The coronavirus pandemic has, in many ways, radically changed consumer behaviour. In-store shopping has plummeted due to social distancing measures, and many customers are instead opting for no-touch fulfillment and purchasing items online.

Once the pandemic passes, some shoppers will return to their previous buying habits as though nothing ever happened. But many consumers are forming new buying habits that will stick with them well into the future. Brands need to understand...

10 August 2020 | Best Practice

Disrupting the eCommerce status quo: Covid-19 and digital transformation

There is no doubt there is a sense that the Great Retrenchment is upon us; yet as ever, where there is a crisis, new opportunities arise.

As Ian Altman, business-to-business growth expert and bestselling author of Same Side Selling, reminds us, the underlying product or service hasn’t changed, but the way it’s presented now has to.

Up until Covid-19 most organisations believed they had reached the pinnacle of digital transformation, when in fact they were nowhere...

23 July 2020 | Advertising

Happy holidays? Why festive planning is earlier than ever this year

Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach them first, and you have a shot at being their first choice when it’s time to shop.

And yet, for as long as marketers and advertisers have been prioritising planners, they’re making some seriously incorrect assumptions about this key audience right now. I heard from a CMO...

7 July 2020 | Branding

AI retail software market set to touch $10bn by 2025, says Omdia

Analyst firm Omdia has predicted that the expenditure on AI software for retail uses across the world will grow to $9.8 billion (£7.96bn) in 2025, compared to $1.3bn in 2019.

The report, titled Artificial Intelligence for Retail Applications, also says that retailers will have invested $37.3bn on AI-driven solutions from 2019 through 2025 globally.

Plenty of use cases are driving the artificial intelligence market within retail, such as reducing cost and improving the...

7 April 2020 | Automation

Kroger launches offering focusing on more precise attribution for brands and suppliers

Retail giant Kroger has announced the launch of a new product which aims to provide brands and suppliers with more transparent sales attribution.

The new feature, from Kroger Precision Marketing (KPM), the company’s media advertising business, will mean brands can view in-store and online sales results attributed to campaigns across Kroger properties, with Kroger applying only 100% verified transactions from in-store and online customers.

For marketers hoping to...

14 February 2020 | Advertising Technology