Personalised Marketing Archives - Marketing Tech News

90% of Brits don’t know how companies use their data

Duncan MacRae — Wed, 22 Nov 2023 10:28:18 +0000

As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals. However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal... Read more »

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88% of marketing and event professionals are using AI

Duncan MacRae — Tue, 07 Nov 2023 08:07:38 +0000

Kaltura, a video experience cloud firm, has released a new report titled ‘Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams‘. Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of AI’s influence on the marketing and events industry, exploring how they... Read more »

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Digital marketing skills show positive growth but sector demands outpace professional development

Duncan MacRae — Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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56% of UK consumers always accept cookies without thinking

Duncan MacRae — Wed, 11 Oct 2023 12:55:04 +0000

A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online. This apathy is closely... Read more »

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Google Cloud partner digs into generative AI for marketers

James Bourne — Fri, 01 Sep 2023 16:59:30 +0000

If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe. Typeface, a generative AI app provider, announced the launch of an integrated generative AI... Read more »

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Half of personalised content is boring and unhelpful

Duncan MacRae — Tue, 01 Aug 2023 12:04:50 +0000

More than half (51%) of UK consumers say that the targeted content they receive online is often “boring” or “unhelpful.” That is according to new research from Optimizely, a digital experience platform (DXP) provider, which reveals that while personalisation holds great potential for enhancing customer loyalty, the reliance on assumptions and outdated technology remain major obstacles.... Read more »

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Consumers want personalised experience but wary of sharing data

Duncan MacRae — Tue, 11 Jul 2023 07:47:34 +0000

European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data. These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

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1 in 3 want more personalised ads, but only 6% willing to share more data

Duncan MacRae — Wed, 21 Jun 2023 06:55:33 +0000

Precis Digital, a data-driven digital marketing agency, has unveiled its latest research, conducted by the YouGov analysis institute, on consumer attitudes towards privacy and wider societal issues in digital advertising in the UK. The study highlights that while one-third of consumers express a desire for personalised advertisements, a mere 6% are willing to share additional data to... Read more »

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70% of UK consumers hide their personal data when online

Duncan MacRae — Tue, 09 May 2023 09:22:48 +0000

While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online. The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the... Read more »

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Shoppers turn to apps for rewards due to cost-of-living crisis

Duncan MacRae — Mon, 24 Apr 2023 06:41:08 +0000

Mobile app experience company Airship has released findings from a global survey that highlight the impact of the cost-of-living crisis on Britain’s consumer shopping behaviours. Faced with soaring inflation, which reached 10.4% in February, 80% of consumers in the U.K. now regularly use their smartphones to access stored loyalty cards and coupons while shopping in physical stores, compared... Read more »

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