Influencers have become heart of the brand-consumer relationship

A love heart painted on a wall.

impact.com, a partnership management platform, in partnership with WARC, an international marketing intelligence company, have published a report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships.

The report, Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the...

23 August 2022 | Best Practice

Maximising consumer engagement with attention

A woman paying for items in a shop.

Since the pandemic, consumers have become a lot more discerning when it comes to their ad consumption.  Super Bowl LVI’s national ads, for example, accounted for more than 40% of all TV ad impressions on linear TV in 2022. And since ‘nostalgia’ was the theme of the event, it was successful in resonating and instilling happy emotions, hence being memorable and giving the event a longer lasting impression.

We’ve seen the success from brands bringing in the old with a...

30 May 2022 | Advertising

UK consumers demand hyper-personalisation, new report reveals

The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.

Email marketing reigns supreme

Email continues to sit...

4 April 2022 | Email marketing