AR Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/ar/ Digital Marketing News: customer experience, social, mobile marketing Mon, 13 Nov 2023 09:04:39 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png AR Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/ar/ 32 32 Darabase launches ‘world-first’ property inventory platform for outdoor AR advertising https://www.marketingtechnews.net/news/2023/nov/13/darabase-launches-world-first-property-inventory-platform-for-outdoor-ar-advertising/ https://www.marketingtechnews.net/news/2023/nov/13/darabase-launches-world-first-property-inventory-platform-for-outdoor-ar-advertising/#respond Mon, 13 Nov 2023 09:04:36 +0000 https://www.marketingtechnews.net/?p=109246 Darabase has launched its global property inventory platform for augmented reality (AR) advertising campaigns, darabase.io. The platform enables property owners to register their Property’s Digital Rights (PDRs), set rules about what digital content can be displayed in their locations, and receive an additional income stream from AR advertising in the real world. It also sees the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/13/darabase-launches-world-first-property-inventory-platform-for-outdoor-ar-advertising/feed/ 0 Doritos launches augmented reality summer campaign https://www.marketingtechnews.net/news/2021/jul/07/doritos-launches-augmented-reality-summer-campaign/ https://www.marketingtechnews.net/news/2021/jul/07/doritos-launches-augmented-reality-summer-campaign/#respond Wed, 07 Jul 2021 15:31:00 +0000 http://marketingtechnews.net/?p=107163 Doritos has launched its ‘Make Your Play’ platform, a campaign aimed at encouraging music fans to return to events this summer as social distancing restrictions continue to ease. The campaign will utilise augmented reality (AR) technology developed by Poplar Studio and 8th Wall on interactive posters throughout the UK. Those who spot the posters can... Read more »

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