Email marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/email-marketing/ Digital Marketing News: customer experience, social, mobile marketing Tue, 24 Oct 2023 14:10:00 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Email marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/email-marketing/ 32 32 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Why UK customers are ghosting businesses https://www.marketingtechnews.net/news/2023/aug/18/why-uk-customers-are-ghosting-businesses/ https://www.marketingtechnews.net/news/2023/aug/18/why-uk-customers-are-ghosting-businesses/#respond Fri, 18 Aug 2023 09:50:33 +0000 https://www.marketingtechnews.net/?p=109086 Mailgun Sinch, which powers conversations between businesses and their customers through its Customer Communications Cloud, has published the State of Email Deliverability 2023 report. According to findings, despite only 8% of all email traffic delivered to the intended inbox, businesses are still failing to prioritise their email deliverability. Almost half (44.4%) of those surveyed were... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/18/why-uk-customers-are-ghosting-businesses/feed/ 0 Almost half of British shoppers unsubscribed from marketing emails https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/ https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/#respond Mon, 10 Jul 2023 08:51:56 +0000 https://www.marketingtechnews.net/?p=109001 Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations, Airship, the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a new global report, “The Mobile Consumer 2023.” The research helps brands better understand evolving consumer preferences, behaviours, and expectations in order to accelerate value creation.  Based... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/feed/ 0 More than two-thirds of consumers being sent irrelevant messages by retail brands https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/ https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/#respond Mon, 03 Jul 2023 07:34:35 +0000 https://www.marketingtechnews.net/?p=108997 With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment. Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/feed/ 0 Less than half of consumers can spot an AI-generated email https://www.marketingtechnews.net/news/2023/jun/09/less-than-half-of-consumers-can-spot-an-ai-generated-email/ https://www.marketingtechnews.net/news/2023/jun/09/less-than-half-of-consumers-can-spot-an-ai-generated-email/#respond Fri, 09 Jun 2023 12:15:26 +0000 https://www.marketingtechnews.net/?p=108947 Consumers are having difficulty spotting the dfference between emails written by humans and those constructed by AI. This is according to a recent survey into AI brand communications, commmissioned by email marketing specialist Instiller, following the exponential growth of AI-language tools like ChatGPT. The company wanted to know if AI-generated marketing is actually undetectable, and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/09/less-than-half-of-consumers-can-spot-an-ai-generated-email/feed/ 0 GetResponse introduces AI Email Generator powered by OpenAI’s GPT tech https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/ https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/#respond Thu, 27 Apr 2023 08:17:38 +0000 https://www.marketingtechnews.net/?p=108862 Email marketing solution GetResponse, said to be one of the market’s early adopters of OpenAI’s GPT technology, has announced the enhancement of its AI/ML capabilities with the launch of its AI Email Generator. The solution aims to help marketers and business owners drastically reduce the time it takes to create their emails and deliver more relevant,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/feed/ 0 Retailers feel there are too many channels to effectively sell through https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/ https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/#respond Wed, 19 Apr 2023 06:48:24 +0000 https://www.marketingtechnews.net/?p=108841 Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/feed/ 0 21% of consumers never want to hear from retailers https://www.marketingtechnews.net/news/2023/jan/19/21-of-consumers-never-want-to-hear-from-retailers/ https://www.marketingtechnews.net/news/2023/jan/19/21-of-consumers-never-want-to-hear-from-retailers/#respond Thu, 19 Jan 2023 10:58:09 +0000 https://www.marketingtechnews.net/?p=108651 Just 16% of UK consumers think that retailers react to their feedback, despite 69% of businesses claiming to do so. This is according to new data released by Emarsys, an SAP company. The company’s research, which surveyed both consumers and retailers across the UK, highlights the struggle to keep up with customers and identifies a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/19/21-of-consumers-never-want-to-hear-from-retailers/feed/ 0 Email remains number one marketing channel for business leads https://www.marketingtechnews.net/news/2023/jan/09/email-remains-number-one-marketing-channel-for-business-leads/ https://www.marketingtechnews.net/news/2023/jan/09/email-remains-number-one-marketing-channel-for-business-leads/#respond Mon, 09 Jan 2023 14:03:10 +0000 https://www.marketingtechnews.net/?p=108629 Email is still the top marketing channel when it comes to new business prospecting ­– as revealed by Sopro’s new whitepaper The State of Prospecting 2023. The annual whitepaper, now in its second year, revealed that 59% of marketers believe that email is over twice as effective at generating leads than channels such as PPC and paid social... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/09/email-remains-number-one-marketing-channel-for-business-leads/feed/ 0 How Amplifon achieved an ROI of £1 to £3 on direct mail campaigns https://www.marketingtechnews.net/news/2022/nov/09/how-amplifon-achieved-an-roi-of-1-to-3-on-direct-mail-campaigns/ https://www.marketingtechnews.net/news/2022/nov/09/how-amplifon-achieved-an-roi-of-1-to-3-on-direct-mail-campaigns/#respond Wed, 09 Nov 2022 10:15:09 +0000 https://www.marketingtechnews.net/?p=108487 With more than 70 years’ experience and a network of more than 9,500 highly qualified hearing specialists, Amplifon is a leading hearing care provider. The problem: Having previously used Partially Addressed Mail to some success, Amplifon was keen to develop a more personalised Direct Mail acquisition strategy to identify the best prospects for their cutting-edge... Read more »

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