Mobile Marketing Archives - Marketing Tech News

Digital marketing skills show positive growth but sector demands outpace professional development

Duncan MacRae — Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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56% of UK consumers always accept cookies without thinking

Duncan MacRae — Wed, 11 Oct 2023 12:55:04 +0000

A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online. This apathy is closely... Read more »

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Shoppers turn to apps for rewards due to cost-of-living crisis

Duncan MacRae — Mon, 24 Apr 2023 06:41:08 +0000

Mobile app experience company Airship has released findings from a global survey that highlight the impact of the cost-of-living crisis on Britain’s consumer shopping behaviours. Faced with soaring inflation, which reached 10.4% in February, 80% of consumers in the U.K. now regularly use their smartphones to access stored loyalty cards and coupons while shopping in physical stores, compared... Read more »

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Retailers feel there are too many channels to effectively sell through

Duncan MacRae — Wed, 19 Apr 2023 06:48:24 +0000

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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Demand for mobile services booms, while consumer spend cools

Duncan MacRae — Fri, 20 Jan 2023 07:44:53 +0000

data.ai (formerly App Annie), a mobile data analytics provider, reveals in its annual State of Mobile 2023 Report that demand for mobile apps accelerated last year while consumer spend shrank. Downloads grew to 255 billion (+11% YoY), and hours spent peaked at 4.1 trillion (+9% YoY). Meanwhile, consumer spending across all app stores, including third-party Android marketplaces in... Read more »

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21% of consumers never want to hear from retailers

Duncan MacRae — Thu, 19 Jan 2023 10:58:09 +0000

Just 16% of UK consumers think that retailers react to their feedback, despite 69% of businesses claiming to do so. This is according to new data released by Emarsys, an SAP company. The company’s research, which surveyed both consumers and retailers across the UK, highlights the struggle to keep up with customers and identifies a... Read more »

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98% of brands think connected TV advertising will be bigger than mobile advertising

Duncan MacRae — Mon, 31 Oct 2022 12:10:52 +0000

AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct... Read more »

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Investing in apps remain top priority for CMOs

Duncan MacRae — Mon, 24 Oct 2022 12:26:31 +0000

More than half (53%) of businesses without an app plan to launch one in the next 12 months, according to a new survey of 101 UK CMOs. The growth of the app market continues to go from strength to strength with more than seven million apps now available across iOS and Android. In fact, the... Read more »

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One in three Brits prefer to reach customer service via WhatsApp

Duncan MacRae — Tue, 27 Sep 2022 09:28:58 +0000

One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence. Despite call centres being a traditional means of communication between brands and their customers, this is now the preference for under half of the UK population (43%),... Read more »

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65% of app marketers trialling new ways to target paying users

Duncan MacRae — Wed, 07 Sep 2022 08:17:00 +0000

Nearly two thirds (65%) of app developers and marketers are searching for new ways of targeting new paying users without IDFA, cookies or data privacy issues. This is according to the latest research from AdTech company Bango. Even with Google’s recent announcement that they are postponing the removal of cookies once again, changes such as... Read more »

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