Advertising Technology Archives - Marketing Tech News

Brands are wasting $600m+ in ad spend during the holiday season

Mon, 27 Nov 2023 09:42:54 +0000

Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and... Read more »

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Darabase launches ‘world-first’ property inventory platform for outdoor AR advertising

Mon, 13 Nov 2023 09:04:36 +0000

Darabase has launched its global property inventory platform for augmented reality (AR) advertising campaigns, darabase.io. The platform enables property owners to register their Property’s Digital Rights (PDRs), set rules about what digital content can be displayed in their locations, and receive an additional income stream from AR advertising in the real world. It also sees the... Read more »

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Amazon Ads unveils AdTech capabilities to improve advertiser outcomes

Wed, 08 Nov 2023 09:12:55 +0000

Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights into ad performance. Kelly MacLean, VP of Amazon DSP, said: “Advertisers tell us demonstrating the impact of their marketing is their biggest challenge, and that... Read more »

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91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads

Mon, 30 Oct 2023 08:55:23 +0000

Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands. Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report showed that 70% believe advertisers don’t respect their digital... Read more »

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Digital marketing skills show positive growth but sector demands outpace professional development

Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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Consumers are 5X more likely to view advertising within non-premium content as low quality

Wed, 18 Oct 2023 09:01:00 +0000

Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, ‘Retaining Trust and Quality in a Sea of Content’. The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed... Read more »

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Shifts in TV viewing habits are supercharging consumers being open to ads

Mon, 16 Oct 2023 08:53:00 +0000

63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results highlight significant... Read more »

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Teradata teams up with ActionIQ for marketing and customer experience offering

Thu, 05 Oct 2023 09:19:24 +0000

Teradata and ActionIQ have created a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers. This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’... Read more »

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Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks

Tue, 26 Sep 2023 07:15:59 +0000

A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review... Read more »

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Marketers are unaware of how to prepare for Google’s cookie deprecation

Tue, 19 Sep 2023 18:37:05 +0000

The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents... Read more »

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