Very Group partners with Kyndryl to enhance its customer experience through technology

Infrastructure provider Kyndryl has expanded its partnership with The Very Group, the online retail and digital payments business, to transform its IT platforms and the customer experience.      

With flexibility and speed at the core, The Very Group is modernising and migrating applications and infrastructure to a leading-edge multi-platform public cloud environment.

The Very Group has partnered with Kyndryl to migrate applications to the public cloud, moving to a...

20 September 2023 | Customer Experience

Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles

Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation.

Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth.

Virgin Atlantic looks after a vast amount of customer data generated from digital touchpoints and offline transactions throughout...

13 September 2023 | Automation

UK shoppers desire AI-driven retail experiences but are wary of its use

Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail.

These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a clear conflict between consumer concerns about AI and their desire to reap the...

24 August 2023 | Commerce

Emplifi unveils unified analytics for insights into the customer journey

Customer engagement platform Emplifi, has launched of Unified Analytics, an integrated solution that aggregates, analyses, and presents customer data in an easily digestible format.

As an integral component of Emplifi’s Customer Engagement platform, Unified Analytics provides deep business insights that can vastly improve the customer experience by bringing together social media data, customer service and care case management data, Voice of Customer (VoC) insights, and...

22 August 2023 | Big Data

Why UK customers are ghosting businesses

Mailgun Sinch, which powers conversations between businesses and their customers through its Customer Communications Cloud, has published the State of Email Deliverability 2023 report.

According to findings, despite only 8% of all email traffic delivered to the intended inbox, businesses are still failing to prioritise their email deliverability. Almost half (44.4%) of those surveyed were not confident in their knowledge of deliverability, let alone how to achieve it. This gap...

18 August 2023 | Customer Experience

Burnley FC scores big in e-commerce with Visualsoft partnership

English Premier League football club, Burnley FC, has partnered with Visualsoft, an e-ommerce provider, to enhance its online retail operations and transform the overall customer experience.

Founded in 1882 and located in the north of England, the prestigious football club has a rich history and a passionate fan base, competing in the top-tier English football premier league. Striving for excellence both on and off the pitch, the club recognised the need to improve its e-commerce...

10 August 2023 | Customer Experience

Dentsu helps brands create generative AI-powered customer experiences

Dentsu and Merkle, dentsu’s technology-enabled, data- driven customer experience management (CXM) company, have collaborated with Salesforce to offer AI expertise to marketing and commerce leaders.

Merkle’s generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimise connected customer experiences.    

By...

9 August 2023 | Automation

Half of personalised content is boring and unhelpful

More than half (51%) of UK consumers say that the targeted content they receive online is often “boring” or “unhelpful.” 

That is according to new research from Optimizely, a digital experience platform (DXP) provider, which reveals that while personalisation holds great potential for enhancing customer loyalty, the reliance on assumptions and outdated technology remain major obstacles.

Based on a comprehensive study of 100 UK marketing leaders and 1,000 UK...

1 August 2023 | Content Marketing

70% of sales and customer service pros don’t think AI will steal their jobs

Customer service workers.

Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report.

Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down the barriers to adoption including lack of budget and the importance of developing ethical guidelines and enhancing accessibility. 

“AI has created an all-new technological frontier that is...

27 July 2023 | Automation

Emotional digital ads drive brand lift and recall

Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads.

Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more memorable. Additionally, digital ads with rapid, clear branding that cause an intense...

24 July 2023 | Advertising