A quarter of Brits start Christmas shopping in August

A dog wearing a reindeer antlers headband.

A quarter (25%) of Brits that celebrate Christmas say they will have started thinking about Christmas shopping before the end of August.

This is according to a report from eBay Ads UK which suggests that greater consumer confidence in the return of the traditional Christmas could prompt people to start shopping sooner and spend more this festive season – and brands will need to act early to make the most of the opportunity.

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The research, which...

4 August 2021 | Advertising

Happy holidays? Why festive planning is earlier than ever this year

Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach them first, and you have a shot at being their first choice when it’s time to shop.

And yet, for as long as marketers and advertisers have been prioritising planners, they’re making some seriously incorrect assumptions about this key audience right now. I heard from a CMO...

7 July 2020 | Branding